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A ride in New Brunswick, N.J., could be free through March 12 if you download the Middlesex County RIDE On Demand app for a new service the county launched last week.

County officials started the app-based public transportation initiative Tuesday to address transit gaps where buses and trains are scarce or inefficient.

New Brunswick is the first city in the county to participate in the one-year pilot program, officials said. The service is free for the first two weeks for unlimited rides, then it will cost $3 per ride. The free rides began last week and end March 12.

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