'That stuff lands': GOP strategist shares key message resonating with Trump fans

A longtime Republican strategist and focus group expert revealed on Wednesday that those she's speaking with are repeating messages from Democrats on cuts to Medicaid.

Speaking to MSNBC's Nicolle Wallace, Sarah Longwell, also the publisher of The Bulwark, said that the message is sinking in: Republicans are cutting Medicaid to fund a tax cut for millionaires and billionaires.

"For once, the Democrats' messaging is breaking through, and I'm listening to voters in the focus groups. They are saying back what Democrats are putting out there, which is they are cutting your programs, programs that benefit you, regular voter, in order to give tax cuts to very rich people," said Longwell.

"That stuff lands, and it lands with a lot of these voters who are now part of this MAGA coalition," said Longwell. "And I hear voters all the time talk about how angry they are about it. And so, yeah, I think that as this continues, it's going to get less popular, not more popular."

She noted that the budget legislation, which President Donald Trump has called his "Big Beautiful Bill," is in the "sour spot with big parts of the MAGA coalition."

Wallace noted the statement from former Majority Leader Mitch McConnell (R-KY) behind closed doors, claiming that people will "get over it" when Medicaid is cut. His office walked it back, claiming he was just talking about undocumented people being cut off from Medicaid.

However, the Congressional Budget Office calculated that about 16 million people will lose their healthcare coverage by 2034 due to the Medicaid cuts.

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