Are these Super Bowl commercials homophobic or transphobic?
Actor Willem Dafoe appeared in the Super Bowl commercial for Snickers that many are saying is transphobic. You might remember Snickers for their ad last year with the Brady Bunch where Marsha appears to be Danny Trejo until she eats her Snickers and becomes herself again playing off their slogan “You’re Not You When You’re Hungry.”
This time around, Dafoe is dressed as blond bombshell Marilyn Monroe in the white halter dress from “The Seven Year Itch.” The air from the grate blows up his muscular legs to make the dress fly up. We’re supposed to laugh at the absurdity of such a manly man appearing like one of the must beautiful women in history. Much like Betty White playing football in previous ads. Dafoe turns back into the beautiful Marilyn in the end, just in time for some people on Twitter to call it out for being transphobic.
— Upworthy (@Upworthy) February 7, 2016
Remember: Enforcing gender stereotypes is sexist, but breaking them is transphobic. https://t.co/sB4tH10pLL
— neontaster (@neontaster) February 8, 2016
— NARAL (@NARAL) February 7, 2016
— Rebecca Eisenberg (@ryeisenberg) February 7, 2016
But Snickers wasn’t the only ad that Super Bowl viewers took issue with. There was a man in the woods with a marmot. The two hang out, they do an angel in the sand, they go hiking, and even swimming. In the end, the two are sitting on a rock looking out over a beautiful vista gazing into each other’s eyes until the man starts to lean in closer to the marmot. Eventually, the marmot slaps him chirping “I’m not that kind of marmot.” In the uncut version of the video you hear all sorts of kissing sounds while a little girl and her mother are sitting nearby horrified.
Bestiality isn’t sexy. The lead up to the no-kiss scene is also indicative of one long “no-homo” joke. But this is an excellent example of a company, in this case Marmot Mountain, trying to be as controversial as possible to generate press about their company. Though it is unclear if Marmot Mountain wanted their company to be associated with bestiality or homophobia.
And the Marmot ad was deeply disturbing I think Santorum belongs back in the race.
— Ana Marie Cox (@anamariecox) February 8, 2016
Why wasn't that marmot confident in its sexuality?
— Ben Shapiro (@benshapiro) February 8, 2016
Pretty sure he was very confident in his sexuality… that’s why he slapped the guy.
@e_sibe Wow, they really went at it at the end. Guess, he is that kind of Marmot.
— WhiteClaw (@WhiteClawV) February 8, 2016
Did I just see a commercial with a homophobic beaver? #SuperBowl
— Fortune Feimster (@fortunefunny) February 8, 2016
Is it homophobic or transphobic? Watch the videos below and decide for yourself.
UNCUT Marmot Mountain ad: