Every year, the so-called "war on Christmas" gets more and more absurd. This year, the man who arguably created said "war" is making sure to take the rhetoric to record levels of absurdity.

"How do you sell atheism by running down a baby?" he asked during a Dec. 3, 2009 broadcast, discussing a pro-atheism advertisement taken out by the American Humanist Association.

Joined by fellow Fox News personalities Margaret Hoover and Gretchen Carlson, O'Reilly mocked the association's ad as "anti-God," and his guests joined suit.

"This is a direct and deliberate smear against Christianity," said Carlson. "Do you think they would do this ad in July?"

"Do you think they would do it against Allah on Ramadan?" O'Reilly asked. "I don't think so! No."

"They're only doing this on purpose, in December," Carlson continued. "And, this is the most sacred time ..."

Bill asked, "Why does the American Humanist Society want us to be 'good for goodness sake'?" then narrowed his eyes. "Why do they loathe the baby Jesus? He's just a baby."

"Because they see a movement brewing," quipped Gretchen. "Have you looked at the polls recently? More and more Americans are atheists or agnostic and they're seeing that growing movement and they're getting right on the bandwaggon."

"You don't sell atheism by running down a baby, do ya?" O'Reilly asked. "You don't sell atheism by running down a baby. It's just a baby."

This video was broadcast by Fox News on Thursday, Dec. [youtube http://www.youtube.com/v/sX_URHACJPw&hl=en_US&fs=1& expand=1]