A study conducted by Echo Research and Makovsky found that the "Occupy Wall Street" movement had an impact on marketing and communications executives at financial services firms.

However, professor Robert Reich said Thursday that marketing specialists might understand how angry the public has become at Wall Street, but CEOs and major traders -- "the real power" -- have probably not been effected.

"The kingpins on Wall Street see this as a public relations problem," he explained on Current TV.

"They don’t see this as a fundamental problem in terms of changing their ways. They are at this very moment in federal courts all over this country trying to get the rules and regulations pursuant to the Dodd-Frank regulatory reform bill stayed and thrown out of court."

Reich said the firms had learned what to say, but they still "didn't get it" regarding financial reform.

Watch video, courtesy of Current TV, below: