The New York Times has announced that it will launch an online Portuguese-language edition designed for Brazil in 2013.

"The new Web edition will provide Times-quality content to an audience in Brazil that is educated, affluent and connected with the rest of the world." the US media group said in a statement released Sunday.

"It will feature English to Portuguese translations of the best of The Times's award winning journalism alongside original work by local writers contributing to The Times."

The launch, which comes ahead of the 2014 Football World Cup and the 2016 Olympics in Brazil, is part of a push to expand the newspaper company's global reach.

The new site will publish 30 to 40 articles per day on the site along with photography. About one third of the reporting will be original content designed specifically for the Brazil site.

"Brazil is an international hub for business that boasts a robust economy, which has brought more and more people into the middle class," said Arthur Sulzberger Jr, chairman of The New York Times Co.

"As the world gets smaller and digital technology enables us to reach around the globe to attract readers with an interest in high quality news, Brazil is a perfect place for The New York Times to take the next step in expanding our global reach."

Earlier this year, The Times launched a beta Chinese-language Web site which according to the company "has seen rapid adoption by readers in China" and will officially launch next month.

The leading US quality newspaper has been making a concerted effort to attract more readers online, amid declining print subscriptions.