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Dreamworks buys premium YouTube channel ‘AwesomenessTV’ for $33 million

Pando Daily

03 May 2013 at 06:39 ET                   
US Internet giant Google and Italy's Istituto Luce-Cinecitta on Thursday announced a joint project to make much of the country's silver screen heritage available on a YouTube channel. (AFP Photo/Nicholas Kamm)

Yesterday, Dreamworks announced the acquisition of AwesomenessTV for $33 million, the first such major purchase of a YouTube-funded premium video channel. Following the news, I caught up with Awesomeness’ lead investor to inquire about the deal and what it might mean…

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