Rupert Murdoch has made enemies in his rise to become the world's most powerful media baron, and that apparently includes someone at his Sunday Telegraph newspaper in Australia.
Social media was abuzz Tuesday after eagle-eyed readers of the children's Funday puzzle section in the weekend tabloid spotted an unusual assemblage of words.
In the wordsearch puzzle, which had a theme of animals of Indonesia, such as leopard and orangutan, were the letters LIVESIHCODRUM. Written backwards it reads MURDOCHISEVIL.
Neither the newspaper nor the puzzle creator, "Harry the Dog - News Hound", were immediately available for comment, but Twitter was running hot.
"I fear someone is about to get fired ... Sunday Tele puts 'Murdoch is Evil' in the kids' puzzle," said one tweet.
Murdoch's key rival in Australia, Fairfax Media, joined in, with the Sydney Morning Herald tweeting: "Someone's been having some fun in the Sunday Telegraph."