NYPD's Twitter public relations campaign turns into spotlight on police brutality
NYPD Twitter PR campaign becomes showcase for police brutality [Twitter]

The New York City Police Department's attempt to highlight community involvement via Twitter gave way to a public reminder of longtime allegations concerning the department's abuse of power, the Daily Dot reported.

The public relations debacle began when the department asked Twitter users to post pictures of themselves with officers using the tag #myNYPD:

One officer showed up in several photos connected to the tag:

The tag was also used to highlight protests against police behavior:

Update, 8:52 p.m. EST: The Wall Street Journal reported -- on Twitter, naturally -- that the department issued a short statement in response to the tag:

However, as of Tuesday night, the department had not addressed #myNYPD on its official Twitter account.