The Clinton campaign put out a new ad this week called "Mirrors" that shows young women looking at themselves in the mirror while clips of Donald Trump saying horribly sexist things play in the background.
Past Trump quotes played in the ad include:
- "I'd look her right in that fat, ugly face of hers."
- "She's a slob, she ate like a pig."
- "A person who is flat-chested, it's very hard to be a 10."
At the end, the ad asks people to consider, "Is this the president we want for our daughters?"
MSNBC's Morning Joe panel showed the ad this morning and they thought it was very effective -- so effective, in fact, that some panelists had a visceral reaction to it.
"You grow up as a young girl and a young woman in America, and the first thing that you're hit with as a girl is all those types of things," said co-host Mika Brzezinski. "And it hurts."
Panelist Donny Deutsch took things a step further.
"You want to punch him in that ad," he said. "You want to literally punch his face... to me, the biggest concern about a Trump presidency, beyond the nuclear codes, is how does it set up for our behavior?... He is setting the mark for what is appropriate, acceptable and even aspirational behavior."
New York Times reporter Nick Confessore's reaction to the ad wasn't quite as violent as Deutsch's, but it was still very direct.
"I have two daughters, I feel that ad right here," he said while pointing at his heart.
Check out the full video below.