An English language newspaper in Mumbai, India accidentally published a string of "F-words" in an otherwise mundane article about local restaurants on Thursday.
Mediaite.com said that the Mumbai Mirror's copyeditor must have overlooked what was meant to be a note for the layup team.
In a listing of romantic restaurants, the Mirror invited readers to "indulge in fire cracker rolls (F*ck f*ck f*ck, just saying f*ck so you notice that you have to select one picture and mention which pic lalala), cherry-smoked chicken and truffle koftas" in a blurb about Chef Farrokh Khambata's restaurant Amadeus.
The copyeditor, sadly, didn't notice.
Some copy editor's going to have a not-so-nice day. https://t.co/FxRZ4NOPc3— Shikha (@Shikha)1482993025.0
As Mediaite noted, "Placeholder text is common. Sometimes, editors forget to remove it."
Rarely, though, do such mistakes involve such colorful language.
Twitter users had a bit of fun with the error:
One of the first rules I learned on subs desk was NEVER swear in placeholder text no matter how funny it seems at t… https://t.co/xmdiWRgWHL— Steven Kiernan (@Steven Kiernan)1483002376.0
editor1: I once left a TK in an article editor2: Hold my beer... https://t.co/cnWT1rxwhZ— Maki Scare-O (@Maki Scare-O)1483036119.0
LOL. Looks like no one at @MumbaiMirror reads the article before publishing it https://t.co/x7sgHCgr0c— Rahul Jadhav (@Rahul Jadhav)1483027272.0
at least they ended up choosing the right pic https://t.co/ReMwVs3mwl— Alison Mah (@Alison Mah)1483036163.0
Seems like @MumbaiMirror started partying early. Read the paragraph. https://t.co/6xa7xkdtSs— Abid. M (@Abid. M)1483018331.0
This is why you just go XXXXXXX sheeeeesh. https://t.co/IPdEdLU3Lg— Drew Garrison (@Drew Garrison)1483035097.0