An English language newspaper in Mumbai, India accidentally published a string of “F-words” in an otherwise mundane article about local restaurants on Thursday.
Mediaite.com said that the Mumbai Mirror‘s copyeditor must have overlooked what was meant to be a note for the layup team.
In a listing of romantic restaurants, the Mirror invited readers to “indulge in fire cracker rolls (F*ck f*ck f*ck, just saying f*ck so you notice that you have to select one picture and mention which pic lalala), cherry-smoked chicken and truffle koftas” in a blurb about Chef Farrokh Khambata’s restaurant Amadeus.
The copyeditor, sadly, didn’t notice.
Some copy editor's going to have a not-so-nice day. pic.twitter.com/FxRZ4NOPc3
— Shikha (@TheCommanist) December 29, 2016
As Mediaite noted, “Placeholder text is common. Sometimes, editors forget to remove it.”
Rarely, though, do such mistakes involve such colorful language.
Twitter users had a bit of fun with the error:
One of the first rules I learned on subs desk was NEVER swear in placeholder text no matter how funny it seems at the time https://t.co/L4yU3eDObE
— Steven Kiernan (@StevKiernan) December 29, 2016
— 🎄 Dean Kerrigan 👻 (@spiraltri3e) December 29, 2016
editor1: I once left a TK in an article
editor2: Hold my beer… https://t.co/cnWT1rxwhZ
— Maki Scare-o📎 (@sciencecomic) December 29, 2016
— Evan O'Connell ❄️ (@evanoconnell) December 29, 2016
— Rahul Jadhav (@iRahulJadhav) December 29, 2016
at least they ended up choosing the right pic https://t.co/ReMwVs3mwl
— Alison Mah (@alisonmah) December 29, 2016
— Abid. M (@abidmg) December 29, 2016
This is why you just go XXXXXXX sheeeeesh. https://t.co/IPdEdLU3Lg
— Drew Garrison (@DrewGarrisonSBN) December 29, 2016