The 'prototypical Trump supporter’ is greedy and has a lust for power: study
Donald Trump speaking with supporters at a campaign rally at the Phoenix Convention Center in Phoenix, Arizona. (Gage Skidmore/Flickr)

The peer reviewed journal Personality and Individual Differences published a fascinating new study on voters who supported Donald Trump in the 2016 presidential election, Salon reports.


Psychologist Ryne Sherman wrote "Personal values and support for Donald Trump during the 2016 US presidential primary" on the conservative values that shaped support for the former reality TV personality.

"First, people who supported Trump were more likely have a value profile characterized by low Altruism and high Power, Commerce, and Tradition," Sherman explained. "Second, people with a values profile similar to Trump's (presumed) values profile were more likely to support Trump. These results held even after controlling for party affiliation and political ideology, indicating that personal values were an even stronger predictor of support for Trump than traditional political attitudes."

He described a "prototypical Trump supporter" a voter with "little interest in supporting social welfare programs," plus a "strong desire for power," and "strong desire to make money," with "concerns about personal and financial safety" and a "preference for strictly adhering to social conventions (i.e., order, structure, and following the chain of command)" Salon reported.

"Thus, this study also indicates that support for Trump was still largely associated with identifying as a Republican or Conservative," Sherman noted. "In other words, despite the presence of prominent 'never Trump' Republicans, those who supported Donald Trump did indeed share highly overlapping personal values with Republicans and Conservatives, regardless of their own political attitudes."

Fifteen attributes of Donald Trump supporters were listed by Salon.