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WATCH: Gun nuts are shooting their $300 Yeti coolers after the company cut ties with the NRA

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Yeti manufactures rugged outdoor coolers that are normally quite pricey, as a single Yeti cooler costs between $250 and $350.

Although traditionally loved by hunters, Yeti this past weekend angered many of its own gun-toting customers when it cut ties with the National Rifle Association.

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The howls of protests from NRA members included outraged gun owners filming themselves defacing and even shooting their Yeti coolers.

Below are some of the videos of people destroying their expensive coolers.

This video shows a Yeti cooler rigged with a Tannerite target that’s designed to explode upon being shot. As you will see in the video, the cooler does not survive the explosion.

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This video also shows the destruction of a Yeti cooler, although it doesn’t have the same closeup shots of the first video.

This video shows a man crushing his Yeti tumbler in a vise.

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While this video shows a Yeti tumbler getting gunned down by a Glock 19.

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The owner of this Yeti cooler apparently didn’t have the heart to shoot it, so he only took a knife and used it to remove the Yeti brand sticker — and took a marker and wrote “NRA” over in its place.

And this NRA fan took a knife to the Yeti label on his hunting hat in an act of protest against the company.

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Enjoy this piece?

… then let us make a small request. Like you, we here at Raw Story believe in the power of progressive journalism — and we’re investing in investigative reporting as other publications give it the ax. Raw Story readers power David Cay Johnston’s DCReport, which we've expanded to keep watch in Washington. We’ve exposed billionaire tax evasion and uncovered White House efforts to poison our water. We’ve revealed financial scams that prey on veterans, and efforts to harm workers exploited by abusive bosses. We’ve launched a weekly podcast, “We’ve Got Issues,” focused on issues, not tweets. Unlike other news sites, we’ve decided to make our original content free. But we need your support to do what we do.

Raw Story is independent. You won’t find mainstream media bias here. We’re not part of a conglomerate, or a project of venture capital bros. From unflinching coverage of racism, to revealing efforts to erode our rights, Raw Story will continue to expose hypocrisy and harm. Unhinged from corporate overlords, we fight to ensure no one is forgotten.

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