Incoming NRA President Oliver North over the weekend blamed a "culture of violence" for the epidemic of school shootings in the United States, which he suggested included movies and TV shows.
However, as the Washington Post points out, North himself once served as a pitchman for "Call of Duty: Black Ops II," a first-person shooter game that revolved around covert missions done toward the end of the Cold War in the 1980s.
"I don't think the average American grasps how violent war is about to become," North says in a promotional video for the game. "There is no longer a defined battle space. The enemy could be anywhere and it could be anyone. I don’t worry about a guy who wants to hijack a plane. I worry about the guy who wants to hijack all the planes."
While North talked in the video, footage of explosions played on screen.
Game developer Treyarch defended bringing North in to help sell the game, as the company noted he had a long experience in covert operations -- most infamously, his illegal scheme to sell arms to Iran in order to fund the Contras in Nicaragua.
"He rises to the top as someone who was probably, obviously the most well-known covert operations [person]," Mark Lamia, the head of Treyarch, explained. "So it made sense for us from a game development point of view to spend the time and be able to talk to [him]."
Watch the trailer of North below.