GOP resorts to saying ‘Merry Christmas’ in ads after tax cuts prove to be a massive bust with voters
Paul Ryan speaks to Fox News (screen grab)

The Republican Party had hoped its signature tax cut bill would be such a massive winner with voters that it would be the cornerstone of their strategy of holding their majorities in Congress.

However, as The Daily Beast's Gideon Resnick reports, the GOP has largely shied away from touting the tax cuts in its campaign ads this summer and is instead running on hot-button culture war issues.

"Two weeks out from an unexpectedly tight contest in Ohio’s 12th Congressional District—which President Trump won by 11 points—Republican outside groups have, instead, turned to topics like 'open borders,' 'amnesty for illegals,' and the composition of Democratic leadership," Resnick writes.

One particularly stark example of this comes from an ad by Georgia Republican gubernatorial candidate Brian Kemp, in which he discusses how much he likes saying "Merry Christmas" and standing for the national anthem -- but never once mentions taxes.

In contrast, notes Resnick, Democrats are using the tax cuts to hammer the GOP for giving away over $1 trillion to wealthy donors and corporations.

"The ad spending patterns are the latest evidence that the tax bill has not been the electoral panacea that some Republicans predicted it would be—similar to how Democrats discovered no political salvation in Obamacare in the election cycles immediately after it was passed," he writes.