As the media continues to scrutinize Donald Trump's latest attacks on a prominent black athlete, one MSNBC host pointed out that his maligning of African-Americans began long before he considered running for office.

MSNBC national affairs analyst John Heilemann noted that on October 7, 2016 — the day that the Access Hollywood tapes came out and former DNC chairman John Podesta's emails began to make their way across the web — Trump gave interviews claiming that in spite of DNA evidence exonerating them, he still believes the Central Park 5 are guilty.

"That is a campaign that he waged, a racist campaign against not-powerful African Americans," the analyst said, referencing the president's unsuccessful bid to reinstate the death penalty for the black and Latino men falsely accused of raping a woman in Central Park in 1989.

As a column in the New York Times published in October 2016 pointed out, Trump spent $85,000 placing four full-page ads in the city's daily newspapers in an effort to get the five then-teenagers sentenced to death for the rape of a white woman.

"Muggers and murderers,” Trump's ad read, “should be forced to suffer and, when they kill, they should be executed for their crimes.”

"He's been doing it forever," Heilemann noted. "There's a history of racism in the family, it runs straight through him."

"It's not restricted just to the LeBron Jameses of the world," he continued. "He just don't like black people!"

Watch below, via MSNBC: