On Monday, country musician John Rich tweeted a picture that showed the cut up Nike socks of his sound guy.
“Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions,” Rich tweeted.
The social media post was seen as a rebuke to the activism of sports athletes like Colin Kaepernick, who’ve used their platforms to speak out against police brutality and other issues that disproportionality impact people of color.
The footwear protest appears to be in response to Nike choosing Kaepernick to take part in a campaign commemorating their “Just Do It” slogan.
The Internet promptly responded with glee at the prospect of shredding your own socks to protest someone else’s public protest.
Here’s a round-up of the best takes.
Ruining all my socks to own the libs https://t.co/HWYC9zyvHz
— #JeSuisMichaelCohen (@ProfJeffJarviss) September 4, 2018
Like, the dumb sound guy is now walking around with raggedy frayed socks, while wearing shorts. The socks will probably fall down for the rest of the night. One of the most irritating feelings of modern civilization!
— Paul F. Tompkins (@PFTompkins) September 4, 2018
Who is John Rich? Is this that Q guy I keep reading about? https://t.co/kWzW9km64o
— Shane (@geis_shane) September 4, 2018
Kaep IS a moral leader. He knelt so the rest would stand. He deserves our support.
— Abdul El-Sayed (@AbdulElSayed) September 4, 2018
I don’t care much what happens to Nike but, in general, if John Rich is on the other side then you’re on the right one. https://t.co/6fSu9yEHgP
— Steven Hale (@iamstevenhale) September 4, 2018
You’ve grossly underestimated the power of Nike and the size. They can sustain themselves on Asia and Latin America alone. You ruined good socks. But carry on #Magats
— ☭ November Spawned a Monster ☭ (@RafalutionXVII) September 4, 2018
This might explain things https://t.co/8tH0dT2Exd
— Cass_D (@JellyBeets) September 4, 2018
I am a country music purist and save a horse ride a cowboy was complete dogshit and paved the way for people like Luke Bryan and Blake Shelton to make things worse. You’re god awful @johnrich
— kalon (@CowlonFullerton) September 3, 2018
Keep in mind, John Rich was on, and won, Celebrity Apprentice. He most likely signed an NDA. I always try to remember that when certain celebrities take Trump’s side on an issue.
— KellyGirl ♿️ (@KellyGirlonFire) September 4, 2018
Can I just point out Nike has John Rich’s soundman’s cash, so cutting off the logo does literally nothing.
— Denis Gorman (@DenisGorman) September 4, 2018
Why do you think Nike cares if you cut up socks you already paid for?
— Elizabeth Squires (@esquires1215) September 4, 2018
1. Opens Twitter
2. Sees John Rich tweet
3. Immediately starts cutting his shorts
Jesus christ these people are demented 😂😂 https://t.co/20E5sW6Xxf
— Marc Gonzales (@marccgonz) September 4, 2018
Now everyone can pretend they’re concerned about sweatshops 🙄
— Ed K (@edkrayewski) September 4, 2018
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
Frankly it would be irresponsible for Papa John *not* to start some sort of reactionary shoe company
— Italian Alex Pareene (@pareene) September 4, 2018