The multi-national $34 billion retailer has “responded,” in a sense, with a 31 percent jump in sales.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” Hetal Pandya, co-founder of Edison Trends, tells Marketwatch.
“Nike’s online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017,” Marketwatch adds.
Trump is opposed to NFL players kneeling in silent protest of police killings of Black people. He has also called Kaepernick a “son of a bitch.”
Meanwhile, interest in Nike stock is also jumping.
“Nike has grown in popularity among millennial investors after releasing its controversial Colin Kaepernick ad,” Business Insider reports. “A total of 15,191 investors added Nike to their portfolios on Robinhood this week, up 45% from last week.”
“Investors on Robinhood are buying Nike stock 300% more than they are selling, compared to 12% last week,” Robinhood’s data scientist Sahill Poddar told Business Insider on Tuesday. “Investors in Oregon, where Nike is headquartered, are buying the stock 850% more than they are selling.”
The popularity of Nike’s stock has jumped 20 points as well.
Clearly, the company’s long-term strategy is working.
Or, perhaps, maybe they just thought supporting the head of a campaign to stop police killings of unarmed Black people was a good idea.
Military base shooter assailed US as ‘nation of evil’
A Saudi military student reportedly condemned America as a "nation of evil" in an online manifesto prior to opening fire Friday at a US naval base, killing three people before being shot dead by police.
The shooting, which took place in a classroom building at Naval Air Station Pensacola in Florida, left eight others wounded, including two sheriff's deputies who responded to the attack.
Florida Governor Ron DeSantis said the shooter was from Saudi Arabia -- the same nationality as 15 of the 19 men involved in the 9/11 attacks, some of whom attended civilian flight school in Florida.
Elon Musk cleared of defamation over ‘pedo guy’ tweet
Tesla co-founder Elon Musk was cleared of defamation on Friday by a jury in Los Angeles over a tweet in which he labeled a British caver "pedo guy."
The jury deliberated less than an hour before ruling in favor of Musk and clearing him of any liability in the high-profile case that pitted him against Vernon Unsworth.
Unsworth had sought $190 million in damages from the tech billionaire, arguing that his reputation had been damaged by the tweet.
Musk hugged his lawyer on hearing the verdict, telling reporters afterwards: "My faith in humanity has been restored."
Team Trump wants to steal another election — and there’s only one way to beat them back
When she returned a few hours later, she wasn’t carrying any bags from the shops, and she was seething. The woman she’d eaten lunch with was married to a man who owned a chain of downtown hotels in major cities around the country. They lived in a big Tudor house in Mission Hills, the Beverly Hills of the Midwest. She drove a Cadillac. She was rich.