The multi-national $34 billion retailer has “responded,” in a sense, with a 31 percent jump in sales.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” Hetal Pandya, co-founder of Edison Trends, tells Marketwatch.
“Nike’s online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017,” Marketwatch adds.
Trump is opposed to NFL players kneeling in silent protest of police killings of Black people. He has also called Kaepernick a “son of a bitch.”
Meanwhile, interest in Nike stock is also jumping.
“Nike has grown in popularity among millennial investors after releasing its controversial Colin Kaepernick ad,” Business Insider reports. “A total of 15,191 investors added Nike to their portfolios on Robinhood this week, up 45% from last week.”
“Investors on Robinhood are buying Nike stock 300% more than they are selling, compared to 12% last week,” Robinhood’s data scientist Sahill Poddar told Business Insider on Tuesday. “Investors in Oregon, where Nike is headquartered, are buying the stock 850% more than they are selling.”
The popularity of Nike’s stock has jumped 20 points as well.
Clearly, the company’s long-term strategy is working.
Or, perhaps, maybe they just thought supporting the head of a campaign to stop police killings of unarmed Black people was a good idea.
Trump says ‘phase 1’ China trade pact on track for November
US President Donald Trump on Monday said progress in developing the text of a partial trade pact with China means he will likely be able to sign it next month.
Trump remains upbeat on the chances Beijing and Washington will seal the mini-deal he announced earlier this month -- marking a cooling-off period in the two nations' damaging trade war.
"We'll be able to, we think, sign a completed document with China on phase one," Trump said at the White House.
US Trade Representative Robert Lighthizer said efforts to commit the agreement to paper before the Asia-Pacific Economic Cooperation summit in Chile next month are "on track" though some work remains to be done.
Teacher at taxpayer-funded private Christian school forced out for being gay
A private Christian school in Florida that receives taxpayer funding for school vouchers has forced out one of its teachers, she says, because she is gay.
Monica Toro Lisciandro says Covenant Christian School in Palm Bay, Florida not only parted ways with her after she acknowledged she is gay when school administrators asked her, but her students were told her "morals" did not line up with the schools, Lisciandro says.
The school questioned Lisciandro, who teaches theater, after someone called to report saying they had seen her at a pride event.
"Lisciandro said the assistant principal told her the school received word that Lisciandro was in a relationship with a woman, she had attended a pride festival, and she hosted an LGBTQ group in her studio," Florida Today reports.
Gay marriage, abortion laws liberalized in Northern Ireland
Same-sex marriage and abortion laws in Northern Ireland were liberalized on Monday in a landmark shift for the province aimed at bringing it into line with mainland Britain but which has stoked resentment.
The relaxation of the UK-ruled territory's restrictive laws on the issues occurred at midnight (2300 GMT), after a deadline elapsed for local lawmakers to stop the changes imposed by MPs in Westminster.
British lawmakers in July approved decriminalizing abortion and creating lawful access to abortion services, as well as rolling out new regulations to allow same-sex marriage and civil partnerships.