The multi-national $34 billion retailer has “responded,” in a sense, with a 31 percent jump in sales.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” Hetal Pandya, co-founder of Edison Trends, tells Marketwatch.
“Nike’s online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017,” Marketwatch adds.
Trump is opposed to NFL players kneeling in silent protest of police killings of Black people. He has also called Kaepernick a “son of a bitch.”
Meanwhile, interest in Nike stock is also jumping.
“Nike has grown in popularity among millennial investors after releasing its controversial Colin Kaepernick ad,” Business Insider reports. “A total of 15,191 investors added Nike to their portfolios on Robinhood this week, up 45% from last week.”
“Investors on Robinhood are buying Nike stock 300% more than they are selling, compared to 12% last week,” Robinhood’s data scientist Sahill Poddar told Business Insider on Tuesday. “Investors in Oregon, where Nike is headquartered, are buying the stock 850% more than they are selling.”
The popularity of Nike’s stock has jumped 20 points as well.
Clearly, the company’s long-term strategy is working.
Or, perhaps, maybe they just thought supporting the head of a campaign to stop police killings of unarmed Black people was a good idea.
Ana Navarro fact-checks Trump team’s deceptively edited Biden video
Ana Navarro fact-checked a video circulated by the Trump campaign, and broadcast by NBC News, that appears to show Joe Biden mixing up his 2020 opponent with George W. Bush.
The video clip came from an "I Will Vote" concert live stream from Sunday night, featuring the former vice president and Jill Biden, along with a number of celebrities, and President Donald Trump and his campaign seized on a momentary stumble to suggest the Democratic nominee was mentally unfit, reported The Daily Beast.
Kayleigh McEnany defends ‘brilliant’ Trump for holding rallies amid COVID surge: ‘His plan is working’
White House Press Secretary Kayleigh McEnany on Tuesday called President Donald Trump's handling of COVID-19 "brilliant" and defended his decision to hold rallies in states with surging infection rates.
During an interview on Fox News, host Sandra Smith pointed out that COVID-19 positivity rates are rising in some of the states where Trump is holding campaign rallies.
According to Smith, positivity rates in Wisconsin have skyrocketed over the past two weeks.
"They're at a 28% positivity rate," the Fox News host observed. "More than one in four tests is coming back positive. In Nebraska, where the president will also visit today, a 21.5% positivity rate. So, does it help the president to continue to dismiss this virus and say that we're rounding the corner, Kayleigh?"
Gretchen Whitmer rips Trump in brutal op-ed: Kidnapping plot was ‘no coincidence’ — and he knows it
In an op-ed published in The Atlantic this Tuesday, Michigan Gov. Gretchen Whitmer reflected on the kidnapping plot that targeted her, saying that when she was sworn in as governor, she had no idea that two years later a "multistate terrorist group" would threaten her life.
"I am not surprised," she wrote. "I have watched the president wedge a deeper divide in our country; refuse to denounce white supremacists on a national debate stage; and launch cruel, adolescent attacks on women like Senator Kamala Harris and public-health leaders like Anthony Fauci. And while I won’t let anything distract me from doing my job as governor, I will not stand back and let the president, or anyone else, put my colleagues and fellow Americans in danger without holding him accountable."