The multi-national $34 billion retailer has “responded,” in a sense, with a 31 percent jump in sales.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” Hetal Pandya, co-founder of Edison Trends, tells Marketwatch.
“Nike’s online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017,” Marketwatch adds.
Trump is opposed to NFL players kneeling in silent protest of police killings of Black people. He has also called Kaepernick a “son of a bitch.”
Meanwhile, interest in Nike stock is also jumping.
“Nike has grown in popularity among millennial investors after releasing its controversial Colin Kaepernick ad,” Business Insider reports. “A total of 15,191 investors added Nike to their portfolios on Robinhood this week, up 45% from last week.”
“Investors on Robinhood are buying Nike stock 300% more than they are selling, compared to 12% last week,” Robinhood’s data scientist Sahill Poddar told Business Insider on Tuesday. “Investors in Oregon, where Nike is headquartered, are buying the stock 850% more than they are selling.”
The popularity of Nike’s stock has jumped 20 points as well.
Clearly, the company’s long-term strategy is working.
Or, perhaps, maybe they just thought supporting the head of a campaign to stop police killings of unarmed Black people was a good idea.
Pilgrims gather for cosmic-like ritual in Bulgaria’s mountains
Thousands of pilgrims gathered Monday in Bulgaria's Rila mountains to welcome their "spiritual" new year with a cosmic-like dance performed in concentric circles, creating a striking image on the verdant mountain plain.
The white-clad dancers hiked up to Bulgaria's Seven Rila Lakes at an altitude of 2,100 metres (6,900 feet) and performed a special meditative dance known as "paneurhythmy" for more than an hour under the sound of singing and violins.
They are followers of the Universal White Brotherhood -- an esoteric society that combines Christianity and Indian mysticism and was founded by Bulgarian theologian Peter Deunov back in 1897 but banned during communism and still considered a sect by the country's Christian Orthodox Church.
NBA star Stephen Curry finances college golf team for six years
Three-time NBA champion Stephen Curry of the Golden State Warriors said Monday he will support the creation of Howard University's first top-level golf program for the next six years.
Curry, a six-time NBA All-Star guard and avid golfer, was inspired to make the contribution by Otis Ferguson IV, a senior at the Washington DC university who Curry met during a campus visit earlier this year.
Ferguson had been campaigning to establish a golf team at Howard. He found a backer in Curry, who decided establish men's and women's golf at the historically black college.
Two-time NBA Most Valuable Player Curry also persuaded golf equipment manufacturer Callaway to promise equipment and sport apparel giant Under Armour, who are one of his sponsors, to provide uniforms.
Paul Krugman hilariously roasts Trump economic adviser for decades’ worth of terrible predictions
Nobel Prize-winning economist Paul Krugman on Monday set his sights on Trump economic adviser Larry Kudlow, who himself is not actually an economist, for making decades' worth of terrible predictions.
Writing on Twitter, Krugman concedes that making predictions is a difficult business and he admits to making his own bad predictions in the past.
However, he then explains that Kudlow is unique because he's been making the same false prediction for decades -- namely, about tax cuts for the ultra-rich producing economic miracles.