Cruz has never been a popular Republican, even with his own party. The GOP thought that he could be defeated with the right candidate and O’Rourke issued a tough challenge to the Senator.
O’Rourke sought to reach out to typically ignored groups like low propensity voters of color and young people. He traveled to every county in the state, even far-right leaning areas. The campaign also managed to increase the youth voter registration 509 percent in the state.
The western part of the state is generally ignored by politicians simply because the area is so widespread, as an El Paso Congressman, O’Rourke did work to get the vote out in the areas.
Regardless of the final result, O’Rourke’s registration and get out the vote efforts may help swing some Republican seats.