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CVS unveils ‘Beauty Marks’ in stores, warning shoppers of edited images

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CVS Pharmacy unveiled an initiative in U.S. stores on Thursday, labeling photos of models in its beauty aisles to make it clear whether the images had been digitally altered.

The U.S. No 2 drugstore chain, part of CVS Health Corp, is the first major American company to adopt such a policy in the face of rising concerns about doctored images setting unrealistic ideals of beauty, especially for young women.

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The retailer said on Thursday that 70 percent of all in-store beauty imagery was now flagged as “beauty unaltered” or “digitally altered.” The company announced its “Beauty Mark” initiative a year ago, but only on Thursday did it appear in stores.

CVS has promised that by 2020 all images in its stores nationwide will be marked. The policy has already been applied to all images on CVS.com and in marketing materials, including on social media, the company said.

Neutrogena, CoverGirl, and Revlon are among 13 brands working with CVS on the policy, the company said. Celebrities and others paid to promote products on social media are required to post only unaltered, unfiltered images.

CVS was the first U.S. drugstore chain to take cigarettes off the shelf in 2014, a decision it says reduced smoking. “We believe by not putting significantly altered images in our stores, it’s aligning to what our customers want and expect to see,” said Kevin Hourican, president of CVS Pharmacy. He said he expected the move to attract more millennial shoppers.

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Actress Kerry Washington has been a part of the Beauty Mark initiative since its inception.

“I know firsthand what it looks like to wake up in the morning and look at the cover of a magazine and say, ‘Who is that? Why did some person at a computer change the shape of my face to appease their own idea of what I should look like when that is not who I am?’,” she told Reuters.

Other brands that have committed to marking their images as altered or not include: Olay, Almay, Aveeno, Rimmel, JOAH, L’Oreal, Maybelline, Unilever, Burt’s Bees and Physicians Formula.

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CVS is the third-most popular U.S. retailer of skin care and cosmetics products, behind Walmart Inc and Target Corp, according to Coresight Research.

Reporting by Melissa Fares in New York; Editing by Bill Rigby


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Nate Silver claps back at right-wing pollster for accusing him of fraud

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One of the worst-performing national pollsters in the 2018 election cycle was Rasmussen Reports, a right-leaning outfit that is consistently the only one to show President Donald Trump with a net positive approval rating. In 2018, Rasmussen showed Republicans leading the generic congressional ballot by 1 point — but Democrats won the popular vote by 8.4 points.

Nonetheless, Rasmussen is proud of its methodology and particularly irritated when polling analyst and FiveThirtyEight founder Nate Silver points out their inaccuracy. Over the past two weeks, they have twice accused him of "fraud" and characterized his analyses as "corrupt."

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Trump told Republicans he didn’t care ‘about terrorists 7,000 miles away’

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President Donald Trump reportedly doesn't care about terrorists, according to sources inside the room after Democrats abandoned the Wednesday meeting with the president.

Washington Post Congressional reporter Mike DeBonis said that the president said "several times" in the meeting that he isn't concerned about terrorists that live 7,000 miles away.

The source said that Rep. Liz Cheney (R-WY) had to remind the president that the Sept. 11 terrorists "came from 7,000 away" themselves.

https://twitter.com/mikedebonis/status/1184592170545745920

The president has neglected to understand terrorists can attack the U.S. on North American soil as well as at embassies, military bases, international sporting events, or even Trump's properties. It would be simple for ISIS to use a car bomb to attack Trump's property in Indonesia, as an example.

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Diplomat testified of fear Rudy wanted ‘grand bargain with Russia where we throw Ukraine under the bus’: report

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President Donald Trump's former special envoy to Ukraine testified about fears that Rudy Giuliani was trying to cut a "grand bargain" with Russian Federation President Vladimir Putin, according to a new report in Axios.

Volker reportedly testified that Bill Taylor was reluctant to take the position of acting ambassador to Ukraine after the firing of Marie Yovanovitch.

"He was just worried [Ukraine] was going to get undermined at some point,” Volker reportedly testified. “Hanging over everyone’s head in the expert community is, is there some grand bargain with Russia where we throw Ukraine under the bus?”

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