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CVS unveils ‘Beauty Marks’ in stores, warning shoppers of edited images

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CVS Pharmacy unveiled an initiative in U.S. stores on Thursday, labeling photos of models in its beauty aisles to make it clear whether the images had been digitally altered.

The U.S. No 2 drugstore chain, part of CVS Health Corp, is the first major American company to adopt such a policy in the face of rising concerns about doctored images setting unrealistic ideals of beauty, especially for young women.

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The retailer said on Thursday that 70 percent of all in-store beauty imagery was now flagged as “beauty unaltered” or “digitally altered.” The company announced its “Beauty Mark” initiative a year ago, but only on Thursday did it appear in stores.

CVS has promised that by 2020 all images in its stores nationwide will be marked. The policy has already been applied to all images on CVS.com and in marketing materials, including on social media, the company said.

Neutrogena, CoverGirl, and Revlon are among 13 brands working with CVS on the policy, the company said. Celebrities and others paid to promote products on social media are required to post only unaltered, unfiltered images.

CVS was the first U.S. drugstore chain to take cigarettes off the shelf in 2014, a decision it says reduced smoking. “We believe by not putting significantly altered images in our stores, it’s aligning to what our customers want and expect to see,” said Kevin Hourican, president of CVS Pharmacy. He said he expected the move to attract more millennial shoppers.

Actress Kerry Washington has been a part of the Beauty Mark initiative since its inception.

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“I know firsthand what it looks like to wake up in the morning and look at the cover of a magazine and say, ‘Who is that? Why did some person at a computer change the shape of my face to appease their own idea of what I should look like when that is not who I am?’,” she told Reuters.

Other brands that have committed to marking their images as altered or not include: Olay, Almay, Aveeno, Rimmel, JOAH, L’Oreal, Maybelline, Unilever, Burt’s Bees and Physicians Formula.

CVS is the third-most popular U.S. retailer of skin care and cosmetics products, behind Walmart Inc and Target Corp, according to Coresight Research.

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Reporting by Melissa Fares in New York; Editing by Bill Rigby


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Colbert names Trump’s siege on DC the ‘Tinyman Square’ incident

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It wasn't quite Tiananmen Square, where a still-unknown number of Chinese protesters were murdered by the government in 1989, but it was the closest thing President Donald Trump managed to score this week.

After watching the footage of the military tear gas, beat and shoot at protesters so Trump could march from the presidential bunker to St. John's Church for the cameras.

"It was like Tiananmen Square," Colbert deemed. "Except, in Trump's case, Tinyman Square."

Trump claimed on "The Fox & Friends" that no one was tear-gassed, so it's unclear what was stinging people's eyes and making them cough, choke and tear up. The Park Police released a statement saying it wasn't tear gas. While the moment was captured on video from dozens of different camera angles, one protester actually grabbed a canister of Oleoresins Capiscum, or "OC," the gas that was used.

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Vladimir Putin must love watching the US fall apart: columnist

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New Yorker columnist Susan Glasser made the astute observation that if Russian President Vladimir Putin wanted to destabilize the United States with the election of President Donald Trump, he's clearly achieved his objective.

It was reported in March that Russian intelligence services are working to incite violence using white supremacist groups to try and sow racial chaos in the United States ahead of the November election.

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Conservative columnist links all Republicans to the attack on Lafayette Square

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Monday afternoon, President Donald Trump decided to walk across Lafayette Square for a photo-op. To get there, however, it took an outright battle with mounted park police, police covered in body armor and rattled Secret Service members who had just rushed the president to the bunker several nights before. Armed with semi-automatic weapons and military gear, they staged a siege on Lafayette Square against unarmed hippies, woke whites and people of color, again, forced to fight for justice.

Writing for the Washington Post Wednesday, conservative columnist Max Boot attacked Attorney General Bill Barr, who accepted responsibility for demanding that demonstrators be tear-gassed, beaten and shot with rubber bullets. Like Bull Conor ordering fire hoses on students marching in Birmingham, Alabama, Barr's attack on Lafayette Square for a photo-op proved he is willing to do what it takes to stroke the fractured ego of a president forced to cower in a bunker.

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