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Trump family won’t admit their name is damaging their properties — but their hired rep disclosed it was killing them: Journalist

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On Saturday, Washington Post investigative reporter David Fahrenthold spoke to MSNBC’s Alex Witt about what the Trump Organization’s latest partial financial disclosures imply for the Trump brand’s viability. His key takeaway: the brand is thriving at properties that can sell access to him — but crashing everywhere else.

“There were high points for him,” said Fahrenthold. “High points generally coincided with places he visited. Places that could simply sell access to the president, along with golf.”

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“Specifically, earlier this week you wrote about Trump’s Doral resort and the steep decline that took place after the president took office,” said Witt. “What is status of that? What happened there, and where does it stand now?”

“Doral is the opposite of what I just talked about,” said Fahrenthold. “This is a place that has to survive with Trump’s name, but can’t sell access to the presidency. He never goes there. His people never go there. There’s no way by going there you will run into the president and put an idea in his ear.”

“What we found, looking at data the Trump Administration gave themselves to Miami-Dade county in Florida, was a steep decline after he got into the presidential election. So the money left over after paying expenses dropped by 69 percent at the time,” continued Fahrenthold. “The reason for the decline — the Trump Organization hired a representative to tell the county what accounted for this decline, and she said it’s clear, the reason for the decline is Trump. He’s that unpopular.”

“You’re saying branding, the name Trump, lost value,” said Witt. “You don’t hear that much from somebody who has this kind of a position and association with Trump, right?”

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“Right. It’s really interesting,” said Fahrenthold. “She was so clear in the meeting, the answer is Trump, he’s the reason we’re in decline. But if you ask the Trump Organization, Eric Trump himself, no, of course not. Every property they have a different excuse, never the Trump name. In Chicago it’s because of gun violence, in Miami the resort is poor because of Zika and the weather. They have an excuse every time. For them, it’s never the name.”

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Enjoy this piece?

… then let us make a small request. Like you, we here at Raw Story believe in the power of progressive journalism — and we’re investing in investigative reporting as other publications give it the ax. Raw Story readers power David Cay Johnston’s DCReport, which we've expanded to keep watch in Washington. We’ve exposed billionaire tax evasion and uncovered White House efforts to poison our water. We’ve revealed financial scams that prey on veterans, and efforts to harm workers exploited by abusive bosses. We’ve launched a weekly podcast, “We’ve Got Issues,” focused on issues, not tweets. Unlike other news sites, we’ve decided to make our original content free. But we need your support to do what we do.

Raw Story is independent. You won’t find mainstream media bias here. We’re not part of a conglomerate, or a project of venture capital bros. From unflinching coverage of racism, to revealing efforts to erode our rights, Raw Story will continue to expose hypocrisy and harm. Unhinged from corporate overlords, we fight to ensure no one is forgotten.

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2020 Election

‘The Mooch’ attended Biden fundraiser in the Hamptons — because Trump ‘has lost his mind’

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Former White House press secretary Anthony Scaramucci attended a fundraiser for former Vice President Joe Biden on Saturday.

CBS News reporter Ben Mitchell posted a photo of Scaramucci at the event, and subsequently interviewed "The Mooch."

Scaramucci said he was still a registered Republican, but added that Trump "has lost his mind."

Spotted at a Biden event in the Hamptons: Fmr. Trump WH Comms Director Anthony @Scaramucci pic.twitter.com/PWVTZ8Qm15

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Sean Spicer wonders if he’ll dance better than Geraldo or Tucker Carlson: ‘I’ve set the bar very, very low’

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Sean Spicer retreated to the friendly environment of Fox News on Saturday following a week of being publicly denounced.

In a widely criticized decision, ABC announced that President Donald Trump's former White House press secretary would be a contestant on "Dancing with the Stars."

ABC was blasted for "normalizing fascism" by allowing Spicer to rehabilitate his public image on the show.

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Ilhan Omar trolls GOP lawmakers ‘losing their minds’ over sharing the House floor with three Muslim Democrats

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One of the first Muslim women elected to Congress trolled her GOP colleagues for "losing their minds" over the existence of three Muslims in the House of Representatives.

The three Muslims in Congress are Rep. Ilhan Omar (D-MN), Rep. Rashida Tlaib (D-MI) and Rep. André Carson (D-IN), with Omar and Tlaib being the first to Muslim women in the body

Rep. Mo Brooks (R-AL) worried about the "growing influence" during an appearance on a local radio station.

Intercept columnist Mehdi Hasan posted a link to the interview on Twitter, calling it "open bigotry."

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