South Dakota Governor Kristi Noem is getting some raised eyebrows after she launched her new anti-meth campaign with the poorly-conceived motto, "Meth. We're on it." Other versions of the campaign show images of young people saying, "I'm on meth."
"This is our problem and together, we need to get on it," Noem said in the ad campaign's public service announcement. According to a report from the Argus Leader, the state's Department of Social Services paid the paid the ad agency that created the campaign just short of $449,000.
The awkward theme of the campaign's message wasn't lost on most Twitter users.
@LisaKaczke Yikes.— Adam (@Adam) 1574104510.0
@cabbagethered @LisaKaczke @NoahCRothman It could have been worded better...— Susan Moran (@Susan Moran) 1574112037.0
@newjerseynick @LisaKaczke @JohnDiesattheEn The beauty (if that’s the word to use) of it is that literally nothing… https://t.co/zHiCehAOek— ScottN (@ScottN) 1574109678.0
@LisaKaczke There are plenty of freelance copy editors in America (yes, some of them in South Dakota) who, for a ve… https://t.co/CQCuF4SuoO— Bruce Janssen (@Bruce Janssen) 1574108697.0
@LisaKaczke What happened to their old slogan, "COCAINE. WHO NOSE?"— 43rd State Blues (@43rd State Blues) 1574108746.0
@LisaKaczke @Popehat A) it’s an extremely effective anti-tourism ad. B) how on earth does something like this ever… https://t.co/4uMCvN9vjb— Snowismagicfallingfromthesky (@Snowismagicfallingfromthesky) 1574111640.0
@LisaKaczke @ArmyStrang Was “Heroin. Give it a shot.” already taken?— Day 47 of mashed potato leftovers (@Day 47 of mashed potato leftovers) 1574110421.0