South Dakota governor's new anti-meth ad mocked for its awkward motto: 'Meth. We're on it'

South Dakota Governor Kristi Noem is getting some raised eyebrows after she launched her new anti-meth campaign with the poorly-conceived motto, "Meth. We're on it." Other versions of the campaign show images of young people saying, "I'm on meth."


"This is our problem and together, we need to get on it," Noem said in the ad campaign's public service announcement. According to a report from the Argus Leader, the state's Department of Social Services paid the paid the ad agency that created the campaign just short of $449,000.

The awkward theme of the campaign's message wasn't lost on most Twitter users.