On MSNBC Saturday, former GOP strategist Rick Wilson laid out how Brad Parscale, President Donald Trump's campaign manager, is just using his re-election bid to enrich himself.
"What is remarkable about Donald Trump, if there is a lot of marks, he's one of them, right?" asked host Joy Reid. "He's one of the people they use. He's his own customer, consuming his own product. The grift is so real ... do you think that Trump understands people are doing that to him?"
"I think Trump would shoot at him through one metric," said Wilson. "He's shoveled hundreds of millions onto Facebook and other advertising outlets and his numbers are right where they were. His return on investment is terrible. He is kind of a sucker. These guys are playing him, milking him like a cow. And I never want to see that image in my head again. But they are taking Donald Trump to the cleaners."
"Brad has spent an enormous amount of money and Trump's numbers haven't moved," continued Wilson. "What has happened? Brad got a Ferrari. Brad got a Land Rover. Brad got a $2.5 million house on the water in Fort Lauderdale. Brad got a yacht. Being in political consulting is not a vow of poverty, but on the other hand, what Brad has done is he has told Trump he has this secret sauce voodoo about Facebook advertising that anybody can use. Facebook will help you do it. Facebook is helping Trump do it right now."
"They don't need Brad. But the theory of the case is Brad is the conduit," continued Wilson. "He's the one who's paying Lara Lea Trump every month. He's the one who's paying Kimberly Guilfoye every month. God knows who else in the Trump family is on the teat on that from Brad's good offices, but I assure you, the number isn't zero."