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The Lincoln Project seeks to peel wavering GOP voters away from Trump with $1 million ad blitz

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Lincoln Project ad (Photo: Screen capture)

The anti-Trump PAC led by conservatives, The Lincoln Project, is gearing up to launch a million dollar digital ad campaign this Thursday, Yahoo News reports.

“We’ve … been doing this with a purpose,” said Mike Madrid, a veteran GOP political operative who oversees LP’s political operations. “These ads have been running in limited runs as we check the analytics to see how the response is. And now, in the last 80, 90 days, it’s all about execution. So we’re now putting the money and the firepower behind it in eight key States where we think it will make a difference by moving Republican votes.”

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Yahoo News reports that the ad campaign will spend $1 million on “social media sites, direct email, and search engines to reach voters in Pennsylvania, Ohio, Wisconsin, Florida, Texas, Arizona, North Carolina, and Georgia.”

“We call it realtime focus grouping because we get analytics back every day on how the ads perform with different voter segments. And then once we get that data, we take a look at it, we overlay it with our targeted swing counties, our swing demographics in the states, and now we’re putting the muscle behind it to make sure that we’re driving the message home to where we know it’s going to have the greatest impact,” Madrid said.

Read more over at Yahoo News.


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Conservative Dilbert cartoonist Scott Adams feels personally ‘abused’ by Trump

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Dilbert cartoonist Scott Adams has spent an overwhelming amount of time, energy and money supporting President Donald Trump. He tried to rewrite history on the Charlottesville riots and has defended the president for years. But the Tuesday evening debate seems to have broken him.

In a video, Mr. Adams lamented that Trump had every opportunity to take down a Democratic talking point about him being a racist. But he didn't.

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‘Scheme of the devil’: Southern Baptist leaders repudiate Trump’s views on white supremacy

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2020 Election

Chris Wallace blames Trump for ‘awful’ debate: ‘He bears the primary responsibility for what happened’

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Fox News host Chris Wallace on Thursday blamed President Donald Trump for what he admitted was an "awful" debate.

In his first TV appearance following Tuesday night's debate, Wallace noted that Trump had interrupted either Democrat Joe Biden or himself 145 times.

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Wallace complained that his team had spent "hundreds" of hours preparing for the debate only to have it spoiled by the president.

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