What losing football to COVID-19 would mean for Texas college towns: 'It’s like losing Christmas'
Football players (Shutterstock)

Local officials and business leaders in some of Texas' college towns are bracing themselves for the possible cancellation of football — a move that could further injure local economies that are still limping from pandemic-related closures and are reliant on game day tourism.


This week, decisions are expected to be made about whether the Power 5 conferences will go forward as scheduled with college football, despite early outbreaks across the nation — including at the University of Texas at Austin — that have already infected student athletes and coaches with COVID-19.

Texas’ five major conference football teams – Baylor University, Texas Christian University, Texas A&M University, Texas Tech University and the University of Texas at Austin — are massive economic drivers for their cities of Waco, Fort Worth, College Station, Lubbock and Austin, respectively, generating a flood of seasonal business for hotels, restaurants and bars in a typical year.

Economists and city leaders said canceling football would be devastating to local businesses that rely on the huge influxes of cash from home games.

“Forgoing even a single game costs the economy millions. Dealing with the health crisis is essential and must be given paramount priority, but the economic costs of restricting or eliminating college sports are very high,” said Ray Perryman, a Waco economist and CEO of The Perryman Group.

Across Texas, university leaders have supported allowing football to move forward if conference division leaders allow it. Student athletes are already training on many campuses and school officials are laying plans to space out fans in their stadiums. At the same time, many faculty and students have expressed trepidation about returning to campus as Texas remains a hot spot in the nation and hospitalizations and deaths related to the virus remain high.

“We want to play football in the fall,” said Texas A&M System John Sharp in a statement to The Texas Tribune on Monday. Gov. Greg Abbott has also given his blessing, permitting up to 50% of capacity in college stadiums.