Quantcast
Connect with us

Biden is beating under-funded Trump at his own game as the president scrambles to halt his campaign’s slide: report

Published

on

Joe Biden, Donald Trump -- Facebook/AFP

There are only 15 days left until the 2020 presidential election on Nov. 3 and, with Democratic candidate Joe Biden ahead in multiple national polls by up to 10 percentage points, the swing states are literally up for grabs. New this year: a Democratic frontrunner whose political power moves involve widespread television campaign ads in the most unlikely places.

ADVERTISEMENT

“What Biden’s campaign is doing is pretty unique,” said John Link, vice president of Advertising Analytics. “They have been able to run a fully funded campaign in a broad array of swing states, while also expanding to national buys allowing them to expand their reach without sacrificing attention to key states and potentially saving money.”

The Biden campaign has realized that purchasing national ads in bulk instead of buying small, local ads actually saves them money.

“We are looking at a very wide map right now,” Becca Siegel, the Biden campaign’s chief analytics officer. “Normally at this stage of the campaign, we would be narrowing in. But at this stage of the campaign, we have a lot of pathways that have opened up.”

A national campaign ad that runs during a popular show, for example, has been found more likely to be viewed by a wider audience than a television spot later in the evening when there is less likelihood of attention span from viewers.

Biden ads have been running during football games at a much larger rate than Trump’s offerings. A sign that Biden is attempting to reach younger and middle-aged men who comprise more of the Republican’s base and are often harder to reach via TV because they watch less of it than women.

ADVERTISEMENT

The campaign to re-elect President Donald J. Trump is skilled in advertising across television and streaming platforms, but they are using a different approach than the Biden campaign.

“Television ads are a small piece of the voter outreach puzzle, and with our $350 million data operation, the Trump campaign utilizes them in the most strategic, surgical way possible,” said Trump campaign spokeswoman Samantha Zager. “It makes no sense to run TV ads in states we know we’re going to win, and in other states, they’re a useful tool to reach the right voters with the right message.”

The Trump campaign is looking to harness the energy from their social media networks to, well, trump Biden. Ad Analytics reported that Trump is currently ahead in the digital advertising war by $174 million to Biden’s $141 million.

ADVERTISEMENT

Still, Biden’s campaign has some money to burn and they are about to use it. The campaign announced Thursday that they had raised $432 million with just 20 days to spend it – so there’s no telling where a Biden ad might pop up next. Take for instance where viewers have already seen them – spanning 32 networks ranging from Fox to Animal Planet to the DIY network and History Channel.


Report typos and corrections to: [email protected].
READ COMMENTS - JOIN THE DISCUSSION
Continue Reading

2020 Election

CNN’s Tapper fires back at White House’s Meadows for personal attack about mask-wearing

Published

on

During a long and very contentious interview with White House chief of staff Mark Meadows, CNN "State of the Union" host Jake Tapper snapped back at Donald Trump's righthand man for trying to mock him for not wearing a mask during the interview where Meadows was not in the studio.

After grilling Meadows for agreeing to designate Vice President Mike Pence as an "essential worker" so he can continue to campaign for Donald Trump after his office became a COVID-19 hotspot, the CNN host pressed Meadows why the president continues to refuse to wear a mask and doesn't demand it of his rallygoers.

Continue Reading

2020 Election

Chris Wallace battles GOP chairwoman over laptop smear: ‘Do you have any proof Joe Biden took one penny?’

Published

on

Republican National Committee Chair Ronna McDaniel on Sunday refused to say if she had any proof of allegations of corruption against Democratic nominee Joe Biden's son Hunter.

Fox News host Chris Wallace grilled McDaniel about the Trump campaign's smear against the Biden family on Fox News Sunday.

"Do you have any proof -- because he's denied it -- do you have any proof that Joe Biden every took one penny from either a foreign country or a foreign company?" Wallace asked.

"I think that's incumbent upon the press to start investigating," McDaniel replied. "I think what's frightening is we should have a free and fair press that should be looking at a laptop that has not been disputed by the Biden campaign to be authentic. These emails are deeply troubling as it looks like Hunter Biden is negotiating with a Chinese energy company to profit, not just for himself, but for his father."

Continue Reading
 

2020 Election

‘Terrified little boy’ Trump is going to ‘burn it all down’ because he can’t face losing the election: Mary Trump

Published

on

In an interview with the Guardian, Donald Trump's niece, Mary Trump said there is no telling what will happen in the final days of the 2020 presidential and then its aftermath, but she is worried that the president will "burn it all down" as he is faced with losing the election and then facing criminal charges in the aftermath.

Relying on her background as a psychologist, the president's niece issued a dire warning that if the president goes down, he will try to take everything around him down with him.

Continue Reading
 
 
Democracy is in peril. Invest in progressive news. Join Raw Story Investigates for $1. Go ad-free. LEARN MORE