Appealing to self-interest makes conservatives more accepting of coronavirus-prevention behaviors: study

Conservatives tend to view COVID-19 health guidelines, such as wearing a mask in public, as less impactful to others than their more liberal counterparts, according to a new study published in the Journal of the Association for Consumer Research. The findings indicate that conservative individuals tend to believe that people are responsible for their own coronavirus-related outcomes.“Given the current uncertain and partisan environment growing in the United States and across the globe, we are interested in understanding how this polarization can influence our behavior in the marketplace and ot...

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