"A crow flies over a busy street and then lands on a bench." Prompts like these fed into video-generating AI may soon help to save weeks of film production work, as well as the associated wages. Is AI a threat to Hollywood or vital tool to create more content faster? Monika Skolimowska/dpa
Artificial intelligence is coming to Hollywood — but is Hollywood ready for it?
OpenAI, the company behind ChatGPT, is meeting with entertainment industry players, including executives at talent agencies and film studios, to demonstrate and explain its latest technology, Sora, which conjures videos based on what users describe in text.
It's a delicate dance for entertainment companies that want to harness powerful tools that could reduce costs and streamline their processes.
