Boeing leaders address airplane quality crisis and hit to reputation
A Boeing 737 MAX-9, built for Alaska Airlines, undergoes testing as it flies past the Boeing factory in Everett Washington on March 23, 2020. - Mike Siegel/Seattle Times/TNS

Last year ended better for Boeing than Wall Street had projected, yet when the earnings details were released Wednesday, the healthy cash flow didn't seem to matter much now.

"Boeing's world changed on January 5th when the Alaska Airlines door blew off, and so anything before that date is now of less relevance," financial analyst Rob Stallard of Vertical Research wrote a note to investors. Boeing lost $2.2 billion in 2023, the fifth loss in five bad years, but the best result since 2019.