A vintage car in a lowrider caravan cruises past California's State Capitol building in 2020.. - Paul Kitagaki Jr./The Sacramento Bee/TNS
As the number of Latinos in Sacramento continues to rise, an organization is hoping to target the demographic with the launch of a Spanish-language marketing campaign. Sacramento’s tourism office is making a play to draw more Spanish-speaking visitors to the capital. The Sacramento Convention and Visitors Bureau, also known as Visit Sacramento, recently added a Spanish-language section to its website. The section, titled “Bienvenidos a Sacramento,” seeks to promote the city and be inclusive to the state’s growing multilingual population. Spanish is spoken at home by about 14% of the population...
