New research sheds light on the cultural values that played a key role in shaping people’s attitude toward Donald Trump and their intentions to vote for the Republican candidate in 2016. The findings, published in New Political Science, indicate that beliefs related to hegemonic masculinity, race/ethnicity, and authorities on truth influenced the likelihood of adults developing an affinity for Trump. “As social scientists, we were particularly interested in the social forces that encouraged people to develop affinities for Donald Trump — who was such a controversial, divisive, and fascinating ...
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