Set up in a parking lot of a liquor store on Thursday, Feb. 2, 2023, in San Diego, Teodoro Jimenez, with help from his kids, runs their taco stand seven days a week. - Nelvin C. Cepeda/The San Diego Union-Tribune/TNS
A week ago, Teodoro Jimenez would bring in about $400 on a good day selling tacos from his pop-up tent on South 43rd Street in San Diego's Shelltown neighborhood near National City. That changed after his business, Blue Fire Bliss, went viral on TikTok this week, and now he's busier than ever. There's no shortage of places to get tacos and carne asada fries in San Diego, but many people came to this one because of a TikTok made by Jesús Morales, a social media influencer who lives in the neighborhood. In the TikTok, Morales offers to pay for any tacos Jimenez sells within the hour — which amo...
