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Apple corporate reputation shines: Harris Poll

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SAN FRANCISCO — Apple dethroned Google as the company with the most respected image in the eyes of consumers, according to Harris Interactive study results.

The maker of iPhones, iPads, iPods and Macintosh computers got the highest score ever seen in the annual Harris Poll RQ study, which asks people to rate the reputations of 60 of the most well-known US companies.

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“Apple’s current dominance is built on strong investments in its brand, predominately through its products and services,” the authors said in summary.

“Despite today’s challenging environment, Apple records the highest score in the RQ’s history.”

Of six categories measured, California-based Apple ranked top in financial performance, products and services, vision and leadership and workplace environment.

Google, which had the highest reputation score in the study last year, was nudged to second place despite “an excellent score”.

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“We are seeing the emergence of a group of companies that garner reputation equity by being positively associated with multiple industries,” said Harris Interactive executive vice president Robert Fronk.

“Companies like Apple, Google, and Amazon.com combine innovation and leadership across multiple business areas, giving them true competitive advantage.”

Online retail titan amazon.com scored highest in the study’s “emotional appeal” category while grocery chain Whole Foods led the “social responsibility category”.

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Enjoy this piece?

… then let us make a small request. Like you, we here at Raw Story believe in the power of progressive journalism — and we’re investing in investigative reporting as other publications give it the ax. Raw Story readers power David Cay Johnston’s DCReport, which we've expanded to keep watch in Washington. We’ve exposed billionaire tax evasion and uncovered White House efforts to poison our water. We’ve revealed financial scams that prey on veterans, and efforts to harm workers exploited by abusive bosses. We’ve launched a weekly podcast, “We’ve Got Issues,” focused on issues, not tweets. Unlike other news sites, we’ve decided to make our original content free. But we need your support to do what we do.

Raw Story is independent. You won’t find mainstream media bias here. We’re not part of a conglomerate, or a project of venture capital bros. From unflinching coverage of racism, to revealing efforts to erode our rights, Raw Story will continue to expose hypocrisy and harm. Unhinged from corporate overlords, we fight to ensure no one is forgotten.

We need your support to keep producing quality journalism and deepen our investigative reporting. Every reader contribution, whatever the amount, makes a tremendous difference. Invest with us in the future. Make a one-time contribution to Raw Story Investigates, or click here to become a subscriber. Thank you.



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Donald Trump and the Jews: He’s exactly why most of us vote for Democrats

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If President Trump doesn't understand why a large majority of American Jews are Democrats, maybe he should take a look in the mirror.

In case you need a quick refresher, Trump sparked an enormous furor on Tuesday when he said, "I think any Jewish people that vote for a Democrat, I think it shows either a total lack of knowledge or great disloyalty." He added that "five years ago, the concept of even talking about this . . . of cutting off aid to Israel because of two people that hate Israel and hate Jewish people — I can't believe we're even having this conversation. Where has the Democratic Party gone? Where have they gone where they're defending these two people over the State of Israel?"

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Still-free Epstein friend Ghislaine Maxwell likely cooperating with prosecutors: Vanity Fair columnist

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High-powered wealth manager Jeffrey Epstein may have committed suicide — but the case looking into his alleged involvement in trafficking and raping teenage girls is far from over. One particular loose end is Ghislaine Maxwell, a British socialite who was close friends with Epstein — and who is accused of helping to groom Epstein's victims, and who has seemingly disappeared.

As Vanity Fair contributor William Cohen told MSNBC's Alex Witt, Maxwell is likely not really on the lam at all — she may be helping prosecutors in secret, to lull Epstein's other co-conspirators into a false sense of security.

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Wall Street Journal drops a truth-bomb on Trump over his market-destroying trade war: ‘Everyone loses’

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In yet another blast from the editorial board of the Wall Street Journal, the editors looked back at Friday's stock market free fall and pointed the finger directly at President Donald Trump and his "trade-war general" Peter Navarro for being the main culprits.

After Friday's disastrous stock market session that took a major downturn due to the escalation of the trade war -- with China and Trump ordering billions of dollars in new tariffs -- the Journal pointed out that there will be no winners.

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