During a discussion about gun control legislation on MSNBC Thursday, Brady Campaign President Dan Gross seemed to be a little flustered by conservative commentator S.E. Cupp's cleavage.

Gross, Cupp, The Nation's Ari Melber and Demos Vice President Heather McGhee were discussing a bill in the New York General Assembly that would require microstamping to track ammunition. Cupp argued that the cost of $12 per gun was too heavy a burden on manufacturers and gun owners.

"I'm a gun owner and I deeply care about these issues," she complained. "And this is part of this slow creep into our rights as gun owners."

The screen grab above comes at about 3:20 in the video below.

Watch this video from MSNBC's Now with Alex Wagner, broadcast June 14, 2012.