Republicans are losing to Democrats because pop culture in the United States is dominated by liberal thought, according to conservative writer and TV editor Bill Whittle.
At the RightOnline Conference in Orlando on Saturday, Whittle singled out the TV show Family Guy with particular disdain.
"Any audience of people that grew up with classical Superman automatically love this country because Superman is about the best America we can be, and when Superman was all over the pop culture we were a nation that loved this country," he remarked. "Now, 20 years after the peak of Superman's popularity along comes Gilligan's Island. That's pretty neutral in terms of politics. Really about the only message you can get from Gilligan's Island is if you want to get off the island all you have to do is kill Gilligan."
"But if you're a young person out there today and you can finish the theme song from Family Guy, then all the anti-American, anti-capitalist, anti-Christian, anti-morality messages of Family Guy are in your head as completely and thoroughly as that theme song is."
The example of Superman and Family Guy illustrated how conservatives needed to construct narratives that exemplified their belief system.
"You're programmed by the pop culture. You're programed by story," Whittle said. "It's all about stories, and if we're the villain in all of the stories that are told we're never going to win another election again."
Watch video, uploaded to YouTube, below: