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In conjunction with his new social media platform, former president Donald Trump is planning a video streaming service to provide "non-woke entertainment."
Trump announced the launch of his Truth Social platform through a newly formed company, Trump Media and Technology Corp., in a news release Wednesday.
The release states that in addition to Truth Social, the company intends a subscription video service called TMTG+.
"TMGT+ is an on-demand streaming service that will provide news, big-tent entertainment, exciting documentaries, sports programming, and more. The American public is seeking a 'non-woke' entertainment, and TMTG+ will provide content for all to enjoy."
A graphic promoting TMGT+ suggests that it aspires to compete against the likes of Netflix, Disney+ and Hulu. The graphic includes images of a boxing match and Trump presenting a trophy to what appears to be a sumo wrestler.
"Trump's new media company promises to meet the demand for 'non-woke entertainment,'" Daily Beast reporter Will Sommer wrote alongside the graphic on Twitter. "What would that look like? Judging by the pitch deck, a lot more sumo wrestling."
Trump's new media company promises to meet the demand for "non-woke entertainment." What would that look like? Judg… https://t.co/VmGOUSjKKy— Will Sommer (@Will Sommer) 1634781317.0
On Wednesday, former President Donald Trump announced the creation of his own social network, which he calls "TRUTH Social," and which will be administered by a "publicly listed company" created via the merger of Trump Media & Technology Group and Digital World Acquisition Corp.
The idea is for this to become a tech giant that will compete with Silicon Valley, in revenge for the major tech platforms removing the former president in the wake of his role in the January 6 Capitol attack.
But as national security attorney Bradley Moss noted, this scheme could blow up in Trump's face quickly:
A publicly listed company? Why would he subject himself to that kind of scrutiny? https://t.co/8DSLkkOn9I— Bradley P. Moss (@Bradley P. Moss) 1634777696.0
Among other things, Trump taking over a public company would mean his business is subject to stricter regulations and oversight from the Securities and Exchange Commission — putting greater scrutiny on his finances at a time when his family business is already facing charges in New York for tax fraud.
Trump's new company is not the first attempt by the right to create their own online safe space. One of the pioneering social networks for the right was Gab, which has been booted from app stores for allowing hate speech and allowed the gunman who shot up the Tree of Life Synagogue in Pittsburgh to post his manifestos against Jews. Other pro-conservative platforms, like Parler and GETTR, have been struggling to maintain a user base.
Former President Donald Trump is launching a new social media platform that he's billing as a pro-"free speech" initiative.
However, that free speech doesn't extend to being able to mock the platform.
As flagged by Reuters reporter Brad Heath, the terms of service for Trump's new "TRUTH Social" specify that users are not allowed to "disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site."
In making his announcement of TRUTH Social, Trump bemoaned the fact that he had been banned from Twitter after he used the platform to incite a riot at the United States Capitol building on January 6th.
"We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American president has been silenced," Trump claimed.
In the wake of Trump's ban, several right-wing alternatives, including Parler and GETTR, have tried to serve as alternative social media platforms, but so far none of them have had the same traction.
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