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NBC hired a ‘psychological consultant’ to find out what is wrong with David Gregory’s ratings

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***UPDATE (5:02PM)*** We received a statement from NBC spokeswoman Meghan Pianta, as follows:

Last year Meet the Press brought in a brand consultant—not, as reported, a psychological one—to better understand how its anchor connects. This is certainly not unusual for any television program, especially one that’s driven so heavily by one person.

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According to Politico , they contacted the author of the piece, Paul Farhi, and reported this :

Farhi said he checked with NBC twice on Sunday about the term “psychological” and that they had no objections at the time.

“I checked it twice with them yesterday. No objections then,” he wrote in an email.

******

With NBC’s crown jewel Meet The Press slipping to third place among the Sunday morning talk shows, studio brass hired a ‘psychological consultant’  to interview host David Gregory’s wife and friends  in search of a solution to his plummeting ratings.

According to the Washington Post, the ratings for Meet the Press have been in a free fall during the past three years with the show now charting behind Face the Nation on CBS and This Week With George Stephanopoulos on ABC.

In the first three months of this year, MTP ratings among the desirable 25 to 54 demographic coveted by TV news advertisers has plummeted to its lowest level ever.

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Last year, the network commissioned a psychological consultant to interview Gregory’s friends and wife. According to a network spokeswoman, Meghan Pianta, the network wanted “to get perspective and insight from people who know him best,” a project some at the network found unusual given his almost 20 year tenure at NBC.

Rumors had swirled earlier this year that NBC was considering replacing Gregory only for the network to instead expand his duties by increasing the shows “digital presence” so that, in the words of NBC News president Deborah Turness, Meet the Press would become a “7 days-a-week source for politics and beltway buzz.”

In its heyday, under the late Tim Russert, Meet The Press was a cash cow for NBC earning the network  a reported $60 million in 2007.

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2020 Election

Trump wallowing in self-pity as COVID-19 pandemic derails his re-election plans: report

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According to a report from Bloomberg, a "struggling" Donald Trump is not making any effort to disguise his disappointment that his plans to serve a second term as president have fallen to pieces due to both coronavirus pandemic and the collapse of the economy -- including massive job losses -- that ensued after the country shut down.

With presumptive Democratic presidential nominee Joe Biden taking leads both nationally and in previously reliable Republican states like Florida, Texas and North Carolina, the Bloomberg report notes that the embattled president can't help but indulge in self-pity in front of the press and public.

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Woman who became infamous for racist rants and alleged attacks gets hit by a fire truck

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A woman who's made a name for herself by being caught on video spewing racism has been hit by a fire truck and critically injured, according to a report from the Citizen Times.

Rachel Dawn Ruit suffered life-threatening injuries after being struck by the fire truck on July 13 in Asheville, North Carolina. Earlier this month, Ruit made headlines after she allegedly attacked a 14-year-old girl and ripped off a woman's hijab during a Black Lives Matter protest.

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The coronavirus outlook is ‘grim’ in the US — and will only ‘get worse’ thanks to Trump and his sycophants: Paul Krugman

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Liberal economist and New York Times columnist Paul Krugman has not hesitated to lambast President Donald Trump and his sycophants for their response to the coronavirus pandemic — a response that, according to Krugman, has made the crisis much worse than it has to be in the United States. And in his July 13 column, Krugman points to recent GOP “opposition research” against Dr. Anthony Fauci as a prime example of the type of insanity that is making the U.S. #1 in COVID-19 infections.

Krugman opens his column by offering a “brief history of the past four months in America.” While health experts like Fauci have warned, “Don’t rush to reopen, this isn’t over,” Trump’s message has been “LIBERATE!” — and the response of COVID-19 is “Wheee!” And the boneheaded mentality of Trump officials, according to Krugman, has been “Here’s our opposition research on Anthony Fauci.”

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