Uber prepares to use 'surge pricing' during New Year's Eve ride-share rush
Uber vehicle displayed during the ride-sharing company's launch in Perth, Australia on July 23, 2014 (Uber official Facebook page)
Uber, the ride-sharing service, is expecting its busiest night ever this New Year’s Eve, with 2 million riders across the world expecting to get a lift home after a night of revelry. But with the demand comes a free-market reality: the surge in prices, according to the company. That demand means peak times, such as New…