Meet the Trump bros: White, affluent frat guys who think they’re a persecuted minority
Trump supporter (Photo by Elvert Barnes/Flickr)

A growing number of white, affluent high school and college jocks are being converted into “Trump bros” — and they’re not happy about anything except the convenient answers they’re hearing from Donald Trump.


"Misogyny was an issue about maybe 60, 80 years ago," Jack Rowe, an 18-year-old high school student from St. Paul, Minnesota told CBS News. "That's not an issue today. There are a lot bigger fish to fry...You know, ISIS is chopping off heads. We've got 19 trillion dollars in debt."

"There is a sentiment among frat guys, lacrosse players and middle class affluent white kids that they are kind of getting persecuted lately," explained David Portnoy, the founder of Barstool Sports, a fraternity focused sports website. Those voters are casting their ballots for Donald Trump.

Portnoy explained that white guys feel like they have to "walk on eggshells" around anyone who isn't white and male for fear of offending someone or having the joke blown out of proportion. "There's kind of that feeling, and Trump, he tells a joke and doesn't back down. He says things that would normally been frowned upon. At a school, a kid would get expelled. Not that it's right or wrong, but he's sort of defending a lot of the things they've been attacked for in the last five years or so."

"It's an F-U to society, who is telling us we are a bad guy because we like hooking up with girls on spring break," he added. "And they see Trump sticking up for that."

"Part of the allure of Trump is that people find him to be someone who tells it like it is and honest, although he has no specific policies to back up anything that he's actually saying," said J. Camm, the managing editor of Bro Bible.

Comedian and Daily Show correspondent Jordan Klepper doesn't call this type of candidate a "bro" but rather an "a**hole." In The Daily Show's first episode after Trump announced his candidacy for president last summer, Klepper announced that Donald Trump could, if elected, be "our first openly asshole President." Historically speaking, Klepper clarified that Nixon was a "gaping asshole, but closeted," Trump "says it loud and proud."

In past elections, Republican presidential candidates have been after the "NASCAR dad" type of blue-collar, middle-aged, mid-western voters. This election was the tipping point where millennial voters eclipsed Baby Boomers for the first time ever. This could account for the increase in both number and influence of these young, white, millennial men who are organizing around the Trump message.

CBS News overheard a pack of the “Trump bros” at a rally for their candidate. Their one-liners about Trump perfectly captured the demographic:

Bro 1: "He's got spine."

Bro 2: "I think money attracts money. And that's why I like Trump."

Bro 3: "I think America needs doers in the country -- not just talkers -- doers."

Bro 4: "He's not Bernie Sanders."

Bro 5: "He not any other candidate."

Bro 6: "He does him. Doesn't pretend to be anyone else, he does him."