Anheuser Busch’s decision on Tuesday to rename its signature Budweiser brand “America” did not taste great to critics on Twitter.
As The Atlantic reported, the Dutch-owned company announced that it would rebrand the beer through the November elections, which the company’s branding firm defended by saying, “We thought nothing was more iconic than Budweiser and nothing was more iconic than America.”
— Budweiser (@Budweiser) May 10, 2016
Unfortunately, Tuesday also saw what is likely to see the beginning of a summer season full of wisecracks, including this quip from comedian David Cross:
Sounds about right. Its presence is everywhere, it's tasteless, and if you consume enough you end up fighting 4 more pic.twitter.com/tiSeJeM7hu
— David Cross (@davidcrosss) May 11, 2016
Others focused on the fact that while the beer has changed names, the beer itself remains the same:
@Budweiser I'll still call your beer uncarbonated piss
— Citadel (@citaconinc) May 11, 2016
— Kale Bogdanovs (@Kale_Bogdanovs) May 10, 2016
How many beers have you had?
Enough that you look like Miss 'America'
– a bar near you, all summer#budweiserAmerica
— Chris Dolan (@CMDolan99) May 11, 2016
And others, like author Chuck Wendig, weighed in on the possibility of how the beer could “represent” the US:
"I didn't steal shit, officer. America is free!" quips a drunken college student. #budweiserAmerica
— TheBlackMikeTyson (@OJnTheSimpsons) May 10, 2016
— Alexander Billet (@UbuPamplemousse) May 11, 2016
— Raymond McAnally (@MtnMack) May 10, 2016
America is weak, cheap, and tastes like pee. #budweiserAmerica
— Chuck Wendig (@ChuckWendig) May 10, 2016