Anheuser Busch's decision on Tuesday to rename its signature Budweiser brand "America" did not taste great to critics on Twitter.
As The Atlantic reported, the Dutch-owned company announced that it would rebrand the beer through the November elections, which the company's branding firm defended by saying, "We thought nothing was more iconic than Budweiser and nothing was more iconic than America."
Here's to America the beautiful. Hold her high this summer. #ThisBudsForYou https://t.co/puATIxT0Th— Budweiser (@Budweiser) 1462923789.0
Unfortunately, Tuesday also saw what is likely to see the beginning of a summer season full of wisecracks, including this quip from comedian David Cross:
Sounds about right. Its presence is everywhere, it's tasteless, and if you consume enough you end up fighting 4 more https://t.co/tiSeJeM7hu— david cross✍ (@david cross✍) 1462927138.0
Others focused on the fact that while the beer has changed names, the beer itself remains the same:
@Budweiser I'll still call your beer uncarbonated piss— Citadel (@Citadel) 1462929341.0
How many beers have you had? Enough that you look like Miss 'America' - a bar near you, all summer #budweiserAmerica— Scam Likely III (@Scam Likely III) 1462930322.0
And others, like author Chuck Wendig, weighed in on the possibility of how the beer could "represent" the US:
AMERICA - less flavor, value, and self respect than the other beers. #ThisPanderingIsForYou #budweiserAmerica https://t.co/52iFxrRxD8— Raymond "Mack" McAnally (@Raymond "Mack" McAnally) 1462912435.0
America is weak, cheap, and tastes like pee. #budweiserAmerica— Chuck Wendig (@Chuck Wendig) 1462912289.0