In an ideal world, Donald Trump would simply disappear after losing in November — but we don’t live in that world.
Instead, he will very likely start up his own cable news channel, and the Financial Times reports that Trump’s son-in-law Jared Kushner has already started informal talks to get the network off the ground.
Specifically, the publication reports that Kushner has already “contacted Aryeh Bourkoff, the founder and chief executive of LionTree, a boutique investment bank, within the past couple of months.” LionTree, the Financial Times notes, is well known for advising cable television and other media deals.
Although a Trump-led cable news network definitely has the potential to get ratings, the Financial Times says that cable companies might not be enthusiastic about taking on yet another news station, especially at a time when more people are cutting the cord and watching shows online.
Trump could always start an online news operation, but that likely wouldn’t command the kind of attention that he’d want and would face much stiffer competition with all the other conservative news outlets that already exist.