A notoriously litigious men’s rights activist sued a Donald Trump-owned golf course for discrimination over a discounted fee for “ladies” to raise breast cancer awareness.
The 2011 lawsuit filed by Steve Frye — who frequently sues golf courses and other businesses for promotions aimed at attracting women customers — came, ironically enough, at the same time employees were accusing Trump of threatening to fire unattractive women, reported the Los Angeles Times.
Frye filed the class-action suit accusing the Rancho Palos Verdes golf course over a 25-percent discount for an October 2010 event, which was tied to Breast Cancer Awareness Month, under the state’s Unruh Civil Rights Act.
Men’s rights activists like Frye, who is listed as a member of the nonprofit National Coalition for Men, have filed dozens of lawsuits under the act related to women’s networking events, professional sports teams and other alleged instances of discrimination against men.
Frye has sued over a Playboy Mansion party where men were charged $1,000 for entry but women were admitted free, but that case did make it to trial.
Trump’s attorney, Jill Martin, argued the golf event did not discriminate against men but was intended to draw attention to breast cancer and encourage women to play golf.
A judge agreed with Trump’s attorney, saying the event did not “perpetuate any kind of stereotype,” and dismissed the case.