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You’ll never think about mass media the same way again after watching this Noam Chomsky documentary

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Nearly 30 years before President Trump’s press gaggle last Friday, Noam Chomsky and Edward Herman authored ‘”Manufacturing Consent“, a book that radically redefined mass media’s relationship with the state.

Now, in the age of fake news and alt facts, Democracy Now! co-founder Amy Goodman and animator Pierangelo Pirak have teamed up to give new life to the world renowned linguist and media analyst’s famed work.

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“Propaganda,” Goodman begins in her narration of the cartoon. “Many use the word when talking about countries like North Korea, Kazakhstan, Iran, Countries viewed as authoritarian through the lens of the western media. ‘Press freedom’. ‘Freedom of thought’. People use those terms when talking about countries like the United States, France, Australia. ‘Democracies’.”

In 1988, “Manufacturing Consent” “blasted apart the notion that media acts as a check on political power,” Goodman explains as a myriad of mouthy orange villains murmur ominously in a machine-like universe.

“That media inform the public, serve the public so that we can better engage in the political process,” Goodman continues. “In fact, media manufacture our consent. They tell us what those in power need them to tell us … so we can fall in line. Democracy is staged with the help of media that work as propaganda machines.”

The cartoon then shows a one eye monster instructing his minions in an assembly line process to churn out news.

“Media operate through five filters,” Goodman says, referencing Chomsky’s initial pillars in the book.

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“The first has to do with ownership. Mass media firms are big corporations,” she explains. “Often, they are part of even bigger conglomerates. Their end game? Profit. And so it’s in their interests to push for whatever guarantees that profit.”

Naturally, critical journalism must take second place to the needs and interests of the corporation.

“The second filter exposes the real role of advertising,” Goodman tells us. “Media costs a lot more than consumers will ever pay. So who fills the gap? Advertisers. And what are the advertisers paying for? Audiences. And so it isn’t so much that the media are selling you a product — their output. They are also selling advertisers a product — YOU.”

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The establishment then manages the media through the third filter.

“Manufacturing Consent” argues that “Journalism cannot be a check on power because the very system encourages complicity,” Goodman points out.

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“Governments, corporations, big institutions know how to play the media game,” she notes. “They know how to influence the news narrative. They feed media scoops, official accounts, interviews with the ‘experts’. They make themselves crucial to the process of journalism. So, those in power and those who report on them are in bed with each other.”

In 1988, Chomsky and Herman offered a warning to journalists that has proven prescient in the age of Trump.

“If you want to challenge power, you’ll be pushed to the margins,” Goodman sums up. “When the media – journalists, whistleblowers, sources – stray away from the consensus, they get ‘flak’.”

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This is the fourth filter.

“When the story is inconvenient for the powers that be, you’ll see the flak machine in action discrediting sources, trashing stories and diverting the conversation,” Goodman adds.

Hours before Friday’s press gaggle, President Trump heavily criticized anonymous sourcing in his CPAC speech, even though he’d repeatedly used the same tactics to discredit President Obama during his time in office.

“To manufacture consent, you need an enemy — a target,” Goodman revealed. “That common enemy is the fifth filter. Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.”

Watch:

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Trump threatened to disown Don Jr if he joined the military: report

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On MSNBC Tuesday, Rachel Maddow reported that Mary Trump's upcoming tell-all book claims that President Donald Trump threatened to disown his eldest son if he joined the military.

"Our Uncle Rob, Robert Trump, the president's younger brother, told us, quote, 'any of them could be disowned at any time,'" said Maddow. "'Donny' — meaning Donald Trump Jr. — 'was going to join the Army or some bullsh*t like that, and Donald and Ivana told him if he did, they'd disown him in a second.'"

"The president threatening to disown his son if he joined the military," added Maddow. "Casts a shadow, looms a little bit over what we understand about his bizarre relationship with the military and his perception of their — their role in his administration."

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2020 Election

‘As bad as it gets’: GOP consultants have a secret admission about Trump — and a have a word of warning to ‘Lincoln Project’ Republicans

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Fox News and AM talk radio are full of GOP strategists and consultants who are happy to go on the air and recite pro-Trump talking points, but it’s often the anonymous quotes in outlets outside the right-wing bubble that offer insights on what Republicans are really thinking about President Donald Trump’s reelection campaign. Never Trump conservative Tim Miller interviewed nine different GOP consultants for a Rolling Stone article published this week, and they candidly discussed Trump’s chances of winning a second term.

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CNN’s Anderson Cooper exposes Trump’s lies on COVID deaths: He ‘doesn’t want you to know the whole story’

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On CNN Tuesday, anchor Anderson Cooper laid into President Donald Trump for his false narratives about the coronavirus pandemic.

"New modeling from the University of Washington today forecasts 208,000 people in this country may be dead of COVID-19 by Election Day," said Cooper. "Which the president still does not seem to think is all that bad. Because he is still repeating the same falsehoods as ever about testing and mortality, which fell for a while, but is once again sadly, sickeningly, ticking up."

"We have more cases because we're doing more testing," said Trump in the clip. "We have more cases. If we did half the testing, we'd have far fewer cases but people don't view it that way. What they have to view, though, is if you look at the chart, and maybe Mike has it, but we looked at it before, if you look at the chart of deaths, deaths are way down. What we want to do is get our schools open. We want to get them open quickly, beautifully in the fall."

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