Nigel Farage and Farage (IKEA)

CORRECTION: Raw Story incorrectly reported that Ikea had named a toilet brush holder after Brexit leader Nigel Farage. Ikea says an image depicting the item is fake. We regret the error.

It’s been a rough day on the Internet for former United Kingdom Independence Party (UKIP) leader Nigel Farage, a prominent Donald Trump backer who led the Brexit campaign last year.

First, Farage sparked the mocking fury of Internet users by posting a video of himself delivering a letter of complaint to BBC’s New Broadcasting House. That video including him brandishing a blank piece of paper, which prompted the Internet to photoshop a range of potential letters Farage could be presenting, including “bring back Bonekickers" and “I am a twat,” among others.

Then an eagle-eyed IKEA customer spotted an act of advertising genius, posting an image of what the furniture behemoth named it’s toilet bowl brush and holder.

UKIP it up, IKEA.