91 years ago cereal heiress Marjorie Merriweather Post completed construction on a Florida barrier island mansion she named Mar-a-Lago, "sea to lake," in Spanish. Donald Trump bought the 126-room property in 1985. Post had dreamed of it becoming the "Winter White House," and as President, Trump has tried to make that nickname stick.
Mar-a-Lago is Trump's private business, but he has made clear he sees no wall between his businesses and his role as president.
Unlike other presidential retreats, Camp David for instance, Trump owns Mar-a-Lago. And just like his other businesses, Trump uses his position as president to deliver free advertising for the property.
But as many have noticed, there's something implicitly sinister and racist about referring to Mar-a-Lago as the "Southern White House."
Trump today tweeted he was interrupting his golf game to go watch the funeral of former First Lady Barbara Bush, and declaring it a "beautiful day!"
Heading to the Southern White House to watch the Funeral Service of Barbara Bush. First Lady Melania has arrived in… https://t.co/7tUt7jmI8N— Donald J. Trump (@Donald J. Trump)1524325668.0
On Twitter, many expressed outrage, with some focusing on the racist "dog whistle" aspect of calling Mar-a-Lago the Southern White House, and others commenting on his monetization of the presidency for personal gain.
@realDonaldTrump God you are so gross. "Southern White House" just makes it sound like a plantation. Considering ho… https://t.co/WvgVE1qRHA— Veronica (@Veronica)1524326137.0
@waltshaub "Southern White House" is also a racist dog whistle. https://t.co/LavRJ9x4oL— Jeff RI 🌊 (@Jeff RI 🌊)1524327222.0
The "Southern White House" is implicitly racist and offensive. In light of Trump's Nationalist agenda, it is not a… https://t.co/n0xf1UgQ3m— radical-liberal nina rodham clinton (@radical-liberal nina rodham clinton)1524327939.0
@Pappiness "Southern White House" sounds a lot like a racist dog whistle. So there's that. https://t.co/LavRJ9x4oL— Jeff RI 🌊 (@Jeff RI 🌊)1524327430.0
There is no Southern White House. Stop using your office to profit your private business. https://t.co/ppFZ5cBvlV— Ruben Gallego (@Ruben Gallego)1524327176.0
@realDonaldTrump First, Mar a Lago is an exclusive club that only the 1% can afford. It is not the southern White H… https://t.co/G0ulyN3QqJ— Dr. Deb ✨🌟Ossoff and Warnock 4 Senate🌟✨ (@Dr. Deb ✨🌟Ossoff and Warnock 4 Senate🌟✨)1524326357.0
@realDonaldTrump There is no such thing as the southern White House. It's a private club that you own, and where y… https://t.co/MjP1hMgWpE— Jdarcey (@Jdarcey)1524330434.0