On Tuesday, President Donald Trump tweeted that press secretary Sarah Huckabee Sanders does not appear frequently at press briefing because of alleged mistreatment from reporters. However, a CNN report reveals that there may be more chaos than consistency in Trump’s communication strategy.
The West Wing communication team faces “power struggles” as some members think the press briefings are “irrelevant.”
As of now, Trump’s communication team consists of Sanders, Bill Shine, Kellyanne Conway, Mercedes Schlapp, and Hogan Gidley.
“Just because our strategy doesn’t match what people want or think it should be, doesn’t mean there isn’t a strategy,” Sanders told CNN.
Trump’s communication team also has several gaps and lacks sufficient staffing.
“Now, desks go unfilled and far fewer aides are responsible for fielding press questions or developing communications strategies around the President’s agenda,” the report said. “One person close to the matter said the diminished staffing has created the atmosphere of a crisis communications shop rather than an operation that can drive a message. Because only a few staffers remain, there is a lack of manpower for creating a broad messaging strategy, the person said.”
Even with his current staff, the report noted that Trump had some confusion about one of its members. It detailed a time when Trump mispronounced deputy press secretary, Hogan Gidley’s name.
“Get me Tidley,” Trump asked after watching Gidley on TV.
“Who?” his staffers asked.
“Tidley,” Trump replied. “I want to talk to Hogan Tidley.”
Read the full report here.