Quantcast
Connect with us

Amazon dethrones Google as top global brand: survey

Published

on

US retail giant Amazon has moved past hi-tech titans Apple and Google to become the world’s most valuable brand, a key survey showed Tuesday.

The brand value of Amazon surged by 52 percent to $315 billion, global market research agency Kantar said in its 2019 100 Top BrandZ report.

Amazon jumped from third to first place to eclipse Google — which slid from first to third place with Apple holding on to the second spot.

ADVERTISEMENT

The Seattle-based retail behemoth, founded by Jeff Bezos in his garage in 1994, topped the table thanks to key acquisitions, superior customer services and a disruptive business model, Kantar said in a statement.

“Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse ecosystem of products and services, have allowed Amazon to continuously accelerate its brand value growth,” said Kantar.

The agency, which is owned by British advertising group WPP, added that Amazon showed “little sign” of any slowdown in its growth.

The top ten companies were once again dominated by US firms, with Apple on $309.5 billion, Google on $309 billion and Microsoft on $251 billion.

Payments specialist Visa had the fifth biggest value at almost $178 billion, while social networking group Facebook was the sixth largest at nearly $159 billion.

ADVERTISEMENT

For the first time, Alibaba beat Tencent to become the most valuable Chinese brand.

E-commerce leader Alibaba was the seventh biggest at $131.2 billion, up two places on the previous year.

Internet giant Tencent fell three spots to stand at number eight with a value of $130.9 billion.

ADVERTISEMENT

In a sign of Asia’s growing importance, 23 of the top 100 brands were Asian — including 15 from China.

The leading brands have embraced “disruptive” business models to beat traditional rivals in the technology, finance and retail sectors.

ADVERTISEMENT

“Amazon’s phenomenal brand value growth of almost $108 billion in the last year demonstrates how brands are now less anchored to individual categories and regions,” said Doreen Wang, Kantar’s global head of BrandZ.

“The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints.

“Using their consumer experience and expertise, these brands are crossing over into the business services sector, creating new opportunities for brand growth.

ADVERTISEMENT

“Disruptive ecosystem models are flourishing in regions such as Asia, where consumers are more technology-enabled and where brands are integrating themselves into every aspect of people’s daily lives.”

Brand value on the key survey is calculated on the basis of the companies’ financial performance and their standing among consumers across the globe.


Report typos and corrections to: [email protected].
READ COMMENTS - JOIN THE DISCUSSION
Continue Reading

2020 Election

Trump shows all the signs of being ‘rattled’ now that the White House is under siege from protesters: columnist

Published

on

In a column for the Atlantic, longtime political observer Peter Nicholas stated that Donald Trump is showing all the signs of a scared man as massive protests have broken out across the country over the murder of George Floyd at the hands of four former Minneapolis cops -- and angry Americans are taking their case all the way up to the White House gates.

As Nicholas wrote, "Presidents live within a protective cocoon built and continually fortified for one purpose: keeping them alive. But inside the White House compound these days, Donald Trump seems rattled by what’s transpiring outside the windows of his historic residence."

Continue Reading

Breaking Banner

Black Londoner explains George Floyd protester support with story of how cops murdered his brother

Published

on

In an interview with MSNBC's Molly Hunter, a Black Londoner explained why he turned out for a protest near Trafalgar Square in support of Americans who have hit the streets in the U.S. over the murder of George Floyd by four former Minneapolis police officers.

According to the man -- identified as Daniel and who was wearing a COVID-19 mask and a New York Yankees hat -- his brother was also murdered by police and the cops walked free.

"You've been marching all day," Hunter began. "Look, I have two questions for you: what was it like watching the U.S. this week from London? Does it resonate?

Continue Reading
 

Breaking Banner

Denver cops busted for doing drive-by shootings of anti-police brutality protesters

Published

on

In a video posted to Twitter, a young Denver man protesting the killing of George Floyd at the hands of four former Minnesota police officers, found himself on the receiving end of an attack by police himself as he filmed them riding on the side of a truck -- only to have his phone hit by a fired police projectile while still in his hand.

According to Rachelle D'nae, a staff writer at Slate, her brother went to the Denver protest and was filming the officers when the incident occurred.

"My older brother went to a protest in Denver last night. as the police were leaving, one of them shot him with a pepper pellet that smashed the back of his phone and exploded in his face. they were ~30 feet from each other and it looks like the officer aimed directly at his face," she wrote before adding in a second tweet, "when my brother told me he was going I prepared for the worst. I made sure he had my number memorized so I could bail him out if I needed to and I sat up until he made it home, trying not to cry as he told me he had been tear-gassed."

Continue Reading
 
 
You need honest news coverage. Help us deliver it. Join Raw Story Investigates for $1. Go ad-free.
close-image