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Trump’s campaign is a perpetual outrage machine designed to inflame ‘every f-cking deplorable’ in America

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President Donald Trump’s re-election campaign is gambling on an unprecedented strategy by focusing entirely on his base, while making little or no effort to attract new supporters.

The president still hasn’t cracked 50 percent approval in two and a half years in the White House, and his 2020 campaign was built around a perpetual outrage machine designed to inflame his core supporters — and drive them to the polls, reported TIME.

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The campaign uses Google and Facebook algorithms to make massive digital advertising purchases any time Trump stirs up controversy, and scoops up data when supporters interact with those ads or buy online merchandise from the Trump campaign website.

“The cycle is simple: Trump says something controversial or offensive,” the magazine reported, “that drives a surge of search interest in the topic; and that gives his campaign an opening to serve up online ads. The ads encourage supporters to text the campaign, take single-question campaign-generated polls, and buy Trump hats, yard signs, beer coolers and WITCH HUNT decals from the campaign online store, all of which rakes in voter contact data.”

Trump narrowly won the 2016 election by flipping three typically Democratic states — Michigan, Pennsylvania and Wisconsin — by fewer than 80,000 total votes, mostly by focusing negative attention on Hillary Clinton and energizing disaffected voters.

Steve Bannon, his 2016 campaign chief executive, said Trump can’t take those voters for granted, and must work to ensure they turn out in even higher numbers next year.

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“You have to get every f*cking deplorable,” Bannon said. “Everybody’s got to show up.”

That’s a risky, and never before tried, strategy made possible by the conservative media bubble and social media.

“It is a strategy built for the new partisan era,” said Princeton University presidential historian Julian Zelizer. “Candidates are always doing things to turn out their supporters. What has not been tested, at least in modern times, is a strategy in which all the rhetoric and all the policy is just tailored around the turnout crowd and there is no effort to go beyond it.”

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‘The wheels are coming off’: MSNBC panel says Trump told his chief of staff to ‘walk the plank’

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Two MSNBC anchors discussed Thursday's whirlwind day of breaking news in scandals involving President Donald Trump.

The host of "The Rachel Maddow Show" joined Brian Williams on "The 11th Hour" to discuss Trump holding the G7 Summit at his Trump National Doral Miami golf course and the White House acting chief of staff, Mick Mulvaney, confessing that there was a quid pro quo with Ukraine -- before attempting to walk back his confession.

"Did things change today, do you think?" Williams asked.

"I do feel like the wheels are coming off," Maddow said.

"For the Energy Secretary [Rick Perry] to resign, you've had two cabinet secretaries resign during the impeachment proceedings already, one of whom, the current one resigning tonight, the Energy Secretary, does appear to be involved in the scheme, at least on a couple of different levels. We have got the White House Chief of Staff who was sent out today, not only to make the, 'Yes, it was quid pro quo. Yes, we did it. What are you going to make of it?' article -- which was bracing, but then to take it back, simultaneously announcing this self-dealing, which is something more blatant than we’ve ever seen from any president in U.S. history," she explained.

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Rick Wilson rips Trump for holding G7 meeting at his ‘South Florida House of Bed Bugs Hotel’

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Republican strategist Rick Willson blasted President Donald Trump after the administration announced that the G7 meeting of world leaders would be held at his Trump National Doral Miami golf course.

Chief of staff and Office of Management and Budget Director Mick Mulvaney announced the severely under-performing resort would receive the lucrative contract during a contentious White House briefing.

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2020 Election

Trump impersonated a CNN anchor — and a US president — during epic meltdown at Texas speech

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President Donald Trump offered multiple impersonations during a campaign rally in Dallas, Texas on Thursday.

Trump showed the crowd his impersonation of a president of the United States -- and a CNN anchor.

"No guns. No religion. No oil. No natural gas," Trump said. "Abraham Lincoln could not win Texas under those circumstances. Couldn’t do it."

In fact, Abraham Lincoln could not win Texas when he ran for president as the state refused to print any ballots with his name.

He then showed the audience two impersonations as part of his 87-minute speech.

"I used it to say, I can be more presidential. Look," Trump said, as he shuffled awkwardly on stage.

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