Apple unveiled its iPhone 11 models Tuesday with a price cut for the most basic models while also laying out plans for streaming and gaming services as it bids to weather the slump in the global smartphone market.
At an Apple media event, price appeared to be a key consideration as the tech giant reduced the entry level price for the iPhone 11 to $699 and undercut rivals for its gaming and streaming television subscriptions.
Apple unveiled three versions of the iPhone 11 including “Pro” models with triple camera and other advanced features starting at $999 and $1,099, unchanged from last year’s prices, touting upgraded features including ultrawide camera lenses.
The surprise from Apple was the reduction in the starting price at $699, down from $749 for the iPhone XR a year ago even as many premium devices are being priced around $1,000.
The new iPhones are “jam-packed with new capabilities and an incredible new design,” Apple chief executive Tim Cook told a launch event in Cupertino, California as the company set plans to sell the new handsets on September 20.
– Content as sweetener –
Apple’s announcements appeared to be aimed at emphasizing value as the company looks to shift its business model to reduce its dependence on smartphones and tie in digital content and other services to its devices.
“We got a stream of nonstop product launches, with content being used as a sweetener,” said Avi Greengart, analyst and consultant with Techsponential.
“I think the iPhone 11 is compelling and may convince people to upgrade earlier than they might have otherwise given the lower price and longer battery life, not just an improved camera.”
With the new devices and services, “I think there are more reasons to stay with Apple than to defect from Apple,” added Patrick Moorhead, analyst at Moor Insights & Strategy.
– Streaming and gaming –
Apple set launch dates for its original video offering, Apple TV+, and its game subscription service as part of efforts to reduce its dependence on the iPhone.
The TV+ service will launch November 1 in more than 100 countries at $4.99 per month and will include a “powerful and inspiring lineup of original shows, movies and documentaries.”
While Apple’s streaming service will have limited content at first, its price is below the $6.99 for the forthcoming Disney+ service and the more expensive plans from Netflix.
“Clearly Cupertino is looking for market share coming out of the gates with these surprising price points that we loudly applaud,” said Daniel Ives of Wedbush Securities.
Apple is featuring scripted dramas, comedies and movies as well as children’s programs in the service, which will compete against streaming giants like Netflix and Amazon.
“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s head of video.
Apple said customers who purchase an iPhone, iPad, Apple TV, iPod touch or Mac will get the first year of the service for free.
The company’s online gaming subscription service, Apple Arcade, will launch next week, offering exclusive titles for mobile and desktop users.
The new service, which will also cost $4.99 per month, will include more than 100 game titles made for Apple devices and will be available in some 150 countries.
“You can’t find these games on any other mobile platform or subscription service. No game service ever launched as many games, and we can’t wait for you to play all of that,” product manager Ann Thai told the Apple media event.
© 2019 AFP
Brian Williams compares Corey Lewandowski’s opening statement to the North Korean news lady
MSNBC host Brian Williams on Tuesday noted the similarities between former Trump campaign manager Corey Lewandowski and North Korean news anchor Ri Chun Hee.
"Corey Lewandowski, the former Trump campaign manager who is now considering a Senate run in New Hampshire, testified before the House Judiciary Committee today," Williams reported. "It is likely his North Korean anchorwoman-quality opening remarks were meant were one viewer (Donald Trump)."
Ri, who has earned the nickname "Pink Lady," is known for her enthusiastic reading of government-approved news.
Watch the video below from MSNBC.
‘Train-wreck of a witness’: Analysts nail ‘obstructive’ Corey Lewandowski for proving the Democrats’ case
Political commentator Catherine Rampell disagreed with New York Times columnist Frank Bruni that the Democrats faltered during the hearing with Corey Lewandowski Tuesday. Former state and federal prosecutor Elie Honig called Lewandowski a "train-wreck of a witness."
She explained that Democrats had an extremely low bar: they had to prove Trump obstructed justice and that Corey Lewandowski gave one of the examples of such obstructions. In that sense, Rampell said they accomplished their goals.
"I don’t think this was a great day for Corey Lewandowski," she began. "This is a guy who went on TV and announced to the world -- apparently at the same time he is also trying to fundraise for Senate -- that he lies most of the time. Except when he's under oath."
WATCH: Ana Navarro keeps shouting down Trump booster — even as CNN host cuts to commercial
President Donald Trump cheered on his top Hispanic advisor Steve Cortes, who appeared before a New Mexico audience. Trump asked Cortes which he loved more, Hispanics or America, which prompted CNN's Ana Navarro to blast the president for racism. Meanwhile, Trump's latest CNN shill cried "political correctness."
"Look, I suspect he didn't want to offend Steve Cortes and I suspect Steve Cortes was not offended," Navarro said. "But really what a stupid thing to say. Right? To somehow ask the question about whether you love the country more than you love Hispanics -- they are one and the same."