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Apple cuts prices while unveiling new iPhone 11

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Apple unveiled its iPhone 11 models Tuesday with a price cut for the most basic models while also laying out plans for streaming and gaming services as it bids to weather the slump in the global smartphone market.

At an Apple media event, price appeared to be a key consideration as the tech giant reduced the entry level price for the iPhone 11 to $699 and undercut rivals for its gaming and streaming television subscriptions.

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Apple unveiled three versions of the iPhone 11 including “Pro” models with triple camera and other advanced features starting at $999 and $1,099, unchanged from last year’s prices, touting upgraded features including ultrawide camera lenses.

The surprise from Apple was the reduction in the starting price at $699, down from $749 for the iPhone XR a year ago even as many premium devices are being priced around $1,000.

The new iPhones are “jam-packed with new capabilities and an incredible new design,” Apple chief executive Tim Cook told a launch event in Cupertino, California as the company set plans to sell the new handsets on September 20.

– Content as sweetener –

Apple’s announcements appeared to be aimed at emphasizing value as the company looks to shift its business model to reduce its dependence on smartphones and tie in digital content and other services to its devices.

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“We got a stream of nonstop product launches, with content being used as a sweetener,” said Avi Greengart, analyst and consultant with Techsponential.

“I think the iPhone 11 is compelling and may convince people to upgrade earlier than they might have otherwise given the lower price and longer battery life, not just an improved camera.”

With the new devices and services, “I think there are more reasons to stay with Apple than to defect from Apple,” added Patrick Moorhead, analyst at Moor Insights & Strategy.

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– Streaming and gaming –

Apple set launch dates for its original video offering, Apple TV+, and its game subscription service as part of efforts to reduce its dependence on the iPhone.

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The TV+ service will launch November 1 in more than 100 countries at $4.99 per month and will include a “powerful and inspiring lineup of original shows, movies and documentaries.”

While Apple’s streaming service will have limited content at first, its price is below the $6.99 for the forthcoming Disney+ service and the more expensive plans from Netflix.

“Clearly Cupertino is looking for market share coming out of the gates with these surprising price points that we loudly applaud,” said Daniel Ives of Wedbush Securities.

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Apple is featuring scripted dramas, comedies and movies as well as children’s programs in the service, which will compete against streaming giants like Netflix and Amazon.

“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s head of video.

Apple said customers who purchase an iPhone, iPad, Apple TV, iPod touch or Mac will get the first year of the service for free.

The company’s online gaming subscription service, Apple Arcade, will launch next week, offering exclusive titles for mobile and desktop users.

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The new service, which will also cost $4.99 per month, will include more than 100 game titles made for Apple devices and will be available in some 150 countries.

“You can’t find these games on any other mobile platform or subscription service. No game service ever launched as many games, and we can’t wait for you to play all of that,” product manager Ann Thai told the Apple media event.


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‘Pot calling kettle black’: Hearing erupts in laughter after Matt Gaetz gets humiliated for attacking Hunter Biden’s drug use

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Rep. Hank Johnson (D-GA) called out Rep. Matt Gaetz (R-FL) after he went off about Hunter Biden's drug use. Gaetz was arrested for a DUI before he was elected to Congress and failed a field sobriety test. He refused to take a breathalyzer test.

"I rise in opposition to this amendment and I would say that the pot calling the kettle black is not something we should do," said Johnson as the Congressional audience laughed. "I don't know -- I don't know what members, if any, have had problems with substance abuse, been busted for DUI, I don't know. but if I did, I wouldn't raise it against anyone on this committee. I don't think it's proper. And, you know, I think we have to get back down to what is most important here."

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Florida Republican complains impeachment hurts troops’ feelings

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A Republican lawmaker suggested that some impeachment evidence offered by Democrats had insulted military service members.

Rep. Greg Steube (R-FL) -- an Iraq War veteran whose combat record has fallen under question -- claimed that Democrats had disrespected the troops by showing a link between President Donald Trump's alleged extortion scheme and Ukrainian military deaths.

"The fact that members of this committee would insinuate the Ukrainians died because they didn't get aid is ridiculous," Steube said. "Having served in the combat theater and knowing what that is like, to blame that aid was delayed a few weeks would have saved lives is frankly insulting to me and all who have served."

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Meghan McCain leads The View hosts in brutal attack on Nikki Haley: ‘Disqualified for national office’

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Addressing former UN Ambassador Nikki Haley's attempt to walk back her comments defending the flying of the Confederate flag, conservative co-host Meghan McCain took the lead on "The View" and hammered the former South Carolina governor -- agreeing with co-host Sunny Hostin that Haley disqualified herself from ever being president.

With host Whoopi Goldberg off for the day, McCain asked to speak first, and jumped all over Haley who recently wrote an op-ed attempting to explain away her comments made during an interview with right-wing host Glenn Beck.

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