Quantcast
Connect with us

Lawsuit accuses Facebook ad targeting of abetting bias

Published

on

A lawsuit filed on Thursday accuses Facebook of letting ad targeting tools be used to exclude women and older people from offers regarding loans, investments and other financial services.

Two law firms have filed a discrimination suit in San Francisco federal court on behalf of a 54-year-old woman living in Washington and will ask a judge to grant the case class-action status.

ADVERTISEMENT

“Women and older persons are entitled to full and equal services of businesses such as Facebook, and the financial services companies that advertise on Facebook’s platform,” attorney Matthew Handley said in a statement.

“Purposeful targeting of advertisements away from these members of our community unlawfully denies them these guarantees.”

The suit contends that women and older people were denied the benefits of ads for financial services because Facebook tools allow messages to be targeted at specific age ranges or genders.

Facebook said it is reviewing the complaint.

“We’ve made significant changes to how housing, employment and credit opportunities are run on Facebook and continue to work on ways to prevent potential misuse,” a spokeswoman for the leading social network told AFP.

ADVERTISEMENT

“Our policies have long prohibited discrimination and we’re proud of the strides we’re making in this area.”

Facebook announced earlier this year that it was revamping how it uses targeted advertising in a settlement with activist groups alleging it discriminated in messages on jobs, housing, credit and other services.

Under those changes, housing, employment or credit ads would no longer be allowed to target by age, gender or zip code — a practice critics argued had led to discrimination.

ADVERTISEMENT

In the settlement, Facebook agreed to take “far-reaching measures to stop advertisers from using age, gender, and other protected traits to target job, housing, and credit ads,” according to the law firms involved in the new suit.

“Today’s lawsuit alleges that Facebook has not taken any action to stop advertisers from excluding older persons and women from getting financial services ads on Facebook, other than in the limited area of credit ads,” the law firms said.

ADVERTISEMENT


Report typos and corrections to: [email protected].
READ COMMENTS - JOIN THE DISCUSSION
Continue Reading

Breaking Banner

Singer and songwriter pens ballad about ‘bunker boy Donald Trump’

Published

on

Singer/songwriter Courtney Jaye, whose album "Love and Forgiveness" was named as one of the Top 50 Albums of 2013 by American Songwriter, has penned an epic ballot dedicated to President Donald Trump.

It was reported Sunday that Trump was rushed to the White House bunker on Friday evening as a few hundred protesters surrounded the building. As the weekend progressed, more and more protesters have come to stand in opposition to police violence and a White House they feel isn't doing enough to stop it.

Trump has tried to claim that he was really just "inspecting" the bunker, but it went down like a lead balloon.

Continue Reading

Breaking Banner

Three right-wing ‘boogaloo’ militants arrested on terrorism charges in Las Vegas: report

Published

on

On Wednesday, federal prosecutors announced that three far-right militants with ties to the "boogaloo" movement have been arrested on terrorism-related charges in Las Vegas, according to The Seattle Times.

"Federal prosecutors say the three white men with U.S. military experience are accused of conspiring to carry out a plan that began in April in conjunction with protests to reopen businesses closed because of the coronavirus and later sought to capitalize on protests over the death of a Minneapolis man in police custody," reported Michelle Price and Scott Sonner.

Continue Reading
 

Facebook

‘Showing off with these complete sentences’: Internet rejoices as ‘Real President’ Obama speaks – ‘I miss him’

Published

on

Former President Barack Obama delivered forward-looking, encouraging remarks in response to the police killing of George Floyd and the ongoing nationwide protests, and the Internet rejoiced. President Obama's comments, part of a town hall organized by his My Brother's Keeper Alliance, were focused for his younger audience, and were short and seemingly off-the-cuff, yet inspired a nation thirsting for caring, intelligence, and leadership.

Take a look.

I Love President Barack Obama.

That’s the tweet.#ObamaTownHall pic.twitter.com/0yevRYTqSe

Continue Reading
 
 
You need honest news coverage. Help us deliver it. Join Raw Story Investigates for $1. Go ad-free.
close-image